His staff members take him very, very literally.
Hiring a relative isn't always a bad idea. But it was this time.
This tale probably should've gone untold.
'We got involved legally.'
His ideas aren't getting him far.
Hey, everybody needs to have goals.
His approach sounds truly ... unique.
He looks a little puzzled.
It's a disaster ... because what else would it be?
Sure, Gene makes a donation. But is his heart in the right place?
Can you turn Grandma into a ring?
It's someone Gene really doesn't want to see.
Who's he actually trying to convince — the potential customer, or himself?
An old cupcake becomes a bone of contention.
Science isn't a strong point for this employee.
This is no ordinary gem.
Gene finds himself knee-deep in jam.
They have plenty of advantages compared to diamonds, he says.
But it's hard not to see the downside.
Something tells us that's not a real Rolex, Gene.