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WHEN GENE THE JEWELER is choosing merchandise to carry in his store, has a rule: Never buy the same thing twice.

He makes this promise to his customers: “You’re never going to own something that someone else in town already owns. Everything is unique.”

But what if a particular item is selling like crazy?

“Well, we’d never know, because we only sell one of it,” the fictional character, a creation of marketing specialists Jimmy DeGroot, says in the video below.

In Gene’s mind, selling the same thing over and over again could lead to disaster. Perhaps if he were a better businessman, he’d realize that it would, in fact, lead to higher profits.

Watch the video:

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Gene the Jeweler

Video: How Gene Got Into the Jewelry Business … And the Talent He Never Used

Gene was a prodigy of sorts.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene continues his psychiatric therapy, divulging a bit more about his childhood.

One thing’s for sure: Gene sure comes from a dedicated family of jewelers.

But you get the feeling Gene’s parents may have pushed the family business on him a bit too hard.

Watch the video:

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Gene the Jeweler

Video: Gene the Jeweler Sees a Psychiatrist

He talks about growing up in the business.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene tries something new: He visits a psychiatrist.

Gene comes from a family of jewelers, so it’s interesting to hear how his background has shaped his (pretty unusual) character.

Watch the video:

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Gene the Jeweler

Video: Gene the Jeweler Gets Kicked Out

Gene meets four-time NFL Pro Bowl leading rusher Ahman Green.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, we get a glimpse of how things work behind the scenes.

Gene is going about his business, recording a new episode.

But that doesn’t last long. Four-time NFL Pro Bowl leading rusher Ahman Green walks in, and Gene finds that his time in the studio is over.

At least he has a story to tell.

Watch the video:

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