Gene the Jeweler Gene the Jeweler’s Rule: Never Buy the Same Piece Twice Hey, everybody needs to have goals. More Videos Thinking of Liquidating? Wilkerson’s Got You Covered How Jewelry Retailers Should Approach Fairmined Gold GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I The Clienteling Gap — and How to Close It Share Tweet Published 4 years ago on December 2, 2018 By Jimmy DeGroot WHEN GENE THE JEWELER is choosing merchandise to carry in his store, has a rule: Never buy the same thing twice. He makes this promise to his customers: “You’re never going to own something that someone else in town already owns. Everything is unique.” But what if a particular item is selling like crazy? “Well, we’d never know, because we only sell one of it,” the fictional character, a creation of marketing specialists Jimmy DeGroot, says in the video below. In Gene’s mind, selling the same thing over and over again could lead to disaster. Perhaps if he were a better businessman, he’d realize that it would, in fact, lead to higher profits. Watch the video: Advertisement Related Topics: FeaturedGene the JewelerJimmy DeGrootmanagementvideo columns click to Comment(Comment) Up Next Video: Gene the Jeweler Shares His Appalling Views on Customer Service Don't Miss Gene the Jeweler Puts His Own Spin on Sales Jimmy DeGroot Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here. Advertisement SPONSORED VIDEO Thinking of Liquidating? Wilkerson’s Got You Covered Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.” You may like Promoted Headlines Thinking of Liquidating? Wilkerson’s Got You Covered Wilkerson Build Your Brand with AI-Driven Custom Diamond Reports Sarine North America Inc. How Dora Makes Your Store The Wedding Band Destination DORA Advertisement Latest Trending Videos Gem Quiz15 hours ago Here’s the Answer to June’s Gem Quiz Best of The Best16 hours ago North Carolina Jeweler Develops New Online Brand Products18 hours ago Rock Candy, Astrology and Bees Are Among the Inspirations for The Latest Jewelry Collections Headlines1 week ago $24M Fake Cartier Case: Accused NC Pastor Misses Court Date, Is Reportedly At Large in China New Arrivals1 week ago 18 New Necklace Designs, From Full Circle to Statement Gemstones Headlines5 days ago Jewelry Store Owner Shot in Illinois Robbery Sponsored Content2 weeks ago Thinking of Liquidating? Wilkerson’s Got You Covered Sponsored Webinars3 weeks ago How Jewelry Retailers Should Approach Fairmined Gold Sponsored Webinars1 month ago GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Headlines1 week ago $24M Fake Cartier Case: Accused NC Pastor Misses Court Date, Is Reportedly At Large in China New Arrivals1 week ago 18 New Necklace Designs, From Full Circle to Statement Gemstones Headlines5 days ago Jewelry Store Owner Shot in Illinois Robbery Ask INSTORE1 week ago How to Respond to Specific Jewelry Requests from Clients, And More of Your Questions Answered Press Releases1 week ago Smiling Rocks Wins the Butterfly Mark from Positive Luxury Best of The Best16 hours ago North Carolina Jeweler Develops New Online Brand David Geller6 days ago Your Next Staff Member Could Be Found in Your Own Community Editor's Note2 days ago Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!