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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Headlines3 weeks ago
Video: Stay ‘All In’ During These Difficult Times Instead of Acting in Fear
Jimmy talks about his experience as a jeweler following the 9/11 tragedy.
Jimmy Degroot4 weeks ago
Video: Why You Need Top-Notch Coffee in Your Jewelry Store
Forget about the Styrofoam cups and powdered creamer.
Jimmy Degroot2 months ago
Video: How to Make Huge Changes in Your Business
Jimmy DeGroot offers a few practical tips.
JimmyCast2 months ago
Podcast: Jason Druxman Discusses Differences of Corporate and Independent Jewelry Stores
He describes the corporate business as "very cutthroat, very push-push".
Gene the Jeweler2 months ago
Video: Gene the Jeweler Talks About Work Stress
Some of his anxiety may be self-induced.
Headlines3 months ago
Video: Here’s a Great Way to Use Personal Stories in Your Jewelry Marketing
Show potential customers what it's like to do business with you.
JimmyCast4 months ago
Podcast: Aleah Arundale Tells Why She Created Jewelers Helping Jewelers
'I wanted a free, open forum where everybody could say whatever they want, whenever they want.'
Jimmy Degroot5 months ago
Video: Increase Your Jewelry Sales Through Add-Ons
It's a simple way to grow your profits.
Headlines5 months ago
Video: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers
Sometimes jewelers flub the easy sale.
JimmyCast5 months ago
Podcast: How Tracking Door Traffic Can Dramatically Boost Your Store’s Performance
Jimmy talks with Dave and Spencer Mink of TraxSales.
Gene the Jeweler5 months ago
Video: How Gene Got Into the Jewelry Business … And the Talent He Never Used
Gene was a prodigy of sorts.
Jimmy Degroot6 months ago
Video: The Right Way to Make Add-On Jewelry Sales
You don't have to wait till the last minute.
Jimmy Degroot6 months ago
Video: Avoid These Key Mistakes When You Meet New Jewelry Customers
IN A RECENT VIDEO, jewelry store training expert Jimmy DeGroot talked about how to greet jewelry customers without coming off as too salesy. In his latest...
Gene the Jeweler6 months ago
Video: Gene the Jeweler Sees a Psychiatrist
He talks about growing up in the business.
Jimmy Degroot7 months ago
Video: How to Greet Jewelry Customers Without Sounding Like a Salesperson
Here's an approach for striking the right balance.
Jimmy Degroot7 months ago
Video: How to Get Rid of Negative Thoughts in Your Work as a Jeweler
It's better to embrace positivity.
Jimmy Degroot7 months ago
Video: How to Show Your Jewelry Customers That You Truly Care
Here are a few ideas for connecting with people.
JimmyCast8 months ago
Podcast: An Explosive Prank and More Tales of Dumb Things Done in Jewelry Stores
Jimmy and Doug share the 10 dumbest things they've seen happen in jewelry stores (including their own).
Jimmy Degroot8 months ago
Video: How to Sell Jewelry When You Don’t Feel Like Selling
There are ways to get back into a sales mindset.
JimmyCast9 months ago
Podcast: Hear Secrets of Cool From the Only Full-Time Employee of America’s Coolest Small Jewelry Store
At least a couple customers a week come in thinking it's a place to eat.

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