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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Headlines4 weeks ago
Video: Here’s a Great Way to Use Personal Stories in Your Jewelry Marketing
Show potential customers what it's like to do business with you.
JimmyCast2 months ago
Podcast: Aleah Arundale Tells Why She Created Jewelers Helping Jewelers
'I wanted a free, open forum where everybody could say whatever they want, whenever they want.'
Jimmy Degroot2 months ago
Video: Increase Your Jewelry Sales Through Add-Ons
It's a simple way to grow your profits.
Headlines3 months ago
Video: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers
Sometimes jewelers flub the easy sale.
JimmyCast3 months ago
Podcast: How Tracking Door Traffic Can Dramatically Boost Your Store’s Performance
Jimmy talks with Dave and Spencer Mink of TraxSales.
Gene the Jeweler3 months ago
Video: How Gene Got Into the Jewelry Business … And the Talent He Never Used
Gene was a prodigy of sorts.
Jimmy Degroot3 months ago
Video: The Right Way to Make Add-On Jewelry Sales
You don't have to wait till the last minute.
Jimmy Degroot4 months ago
Video: Avoid These Key Mistakes When You Meet New Jewelry Customers
IN A RECENT VIDEO, jewelry store training expert Jimmy DeGroot talked about how to greet jewelry customers without coming off as too salesy. In his latest...
Gene the Jeweler4 months ago
Video: Gene the Jeweler Sees a Psychiatrist
He talks about growing up in the business.
Jimmy Degroot4 months ago
Video: How to Greet Jewelry Customers Without Sounding Like a Salesperson
Here's an approach for striking the right balance.
Jimmy Degroot4 months ago
Video: How to Get Rid of Negative Thoughts in Your Work as a Jeweler
It's better to embrace positivity.
Jimmy Degroot5 months ago
Video: How to Show Your Jewelry Customers That You Truly Care
Here are a few ideas for connecting with people.
JimmyCast5 months ago
Podcast: An Explosive Prank and More Tales of Dumb Things Done in Jewelry Stores
Jimmy and Doug share the 10 dumbest things they've seen happen in jewelry stores (including their own).
Jimmy Degroot6 months ago
Video: How to Sell Jewelry When You Don’t Feel Like Selling
There are ways to get back into a sales mindset.
JimmyCast6 months ago
Podcast: Hear Secrets of Cool From the Only Full-Time Employee of America’s Coolest Small Jewelry Store
At least a couple customers a week come in thinking it's a place to eat.
Gene the Jeweler7 months ago
Video: Gene the Jeweler Gets Kicked Out
Gene meets four-time NFL Pro Bowl leading rusher Ahman Green.
JimmyCast7 months ago
Podcast: Make Sure You Open the Dang Box
Writing the check for that new training service is just the beginning of the improvement process.
Jimmy Degroot7 months ago
Video: Stop Asking Jewelry Customers ‘What’s Your Budget?’
Do this instead.
JimmyCast8 months ago
Podcast: Doug Meadows Shares the Ups and Downs of His Life as a Jeweler
It's a tumultuous story. It's also a pretty common one.
Jimmy Degroot8 months ago
Video: This Saleswoman Remade Her Job … And Something Amazing Happened
A creative approach and plenty of hard work helped her get ahead.

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