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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Gene the Jeweler1 month ago

Video: Gene the Jeweler Talks About the Challenges of Family Life

Being a workaholic has done his marriage no favors.
Gene the Jeweler1 month ago

Video: Gene the Jeweler Sees a Psychiatrist

He talks about growing up in the business.
Gene the Jeweler2 months ago

Video: Gene the Jeweler Explains Why He Makes Videos

He has something to prove.
Jimmy Degroot3 months ago

Video: Jeweler Kept Selling Despite His Doubts About the Customer … and He Was Glad He Did!

Jimmy visits Adam Funk of Diamonds & Gold in Green Bay, WI.
Jimmy Degroot5 months ago

Video: How to Come Out of the COVID-19 Crisis Better Than Ever

Use your downtime wisely.
Jimmy Degroot6 months ago

Video: 4 Key Areas of Communication for Jewelers

Strong communication can improve morale and even boost sales.
Headlines6 months ago

Video: Stay ‘All In’ During These Difficult Times Instead of Acting in Fear

Jimmy talks about his experience as a jeweler following the 9/11 tragedy.
Jimmy Degroot7 months ago

Video: Why You Need Top-Notch Coffee in Your Jewelry Store

Forget about the Styrofoam cups and powdered creamer.
Jimmy Degroot7 months ago

Video: How to Make Huge Changes in Your Business

Jimmy DeGroot offers a few practical tips.
JimmyCast8 months ago

Podcast: Jason Druxman Discusses Differences of Corporate and Independent Jewelry Stores

He describes the corporate business as "very cutthroat, very push-push".
Gene the Jeweler8 months ago

Video: Gene the Jeweler Talks About Work Stress

Some of his anxiety may be self-induced.
Headlines9 months ago

Video: Here’s a Great Way to Use Personal Stories in Your Jewelry Marketing

Show potential customers what it's like to do business with you.
JimmyCast10 months ago

Podcast: Aleah Arundale Tells Why She Created Jewelers Helping Jewelers

'I wanted a free, open forum where everybody could say whatever they want, whenever they want.'
Jimmy Degroot11 months ago

Video: Increase Your Jewelry Sales Through Add-Ons

It's a simple way to grow your profits.
Headlines11 months ago

Video: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers

Sometimes jewelers flub the easy sale.
JimmyCast11 months ago

Podcast: How Tracking Door Traffic Can Dramatically Boost Your Store’s Performance

Jimmy talks with Dave and Spencer Mink of TraxSales.
Gene the Jeweler11 months ago

Video: How Gene Got Into the Jewelry Business … And the Talent He Never Used

Gene was a prodigy of sorts.
Jimmy Degroot11 months ago

Video: The Right Way to Make Add-On Jewelry Sales

You don't have to wait till the last minute.
Jimmy Degroot12 months ago

Video: Avoid These Key Mistakes When You Meet New Jewelry Customers

IN A RECENT VIDEO, jewelry store training expert Jimmy DeGroot talked about how to greet jewelry customers without coming off as too salesy. In his latest...
Jimmy Degroot1 year ago

Video: How to Greet Jewelry Customers Without Sounding Like a Salesperson

Here's an approach for striking the right balance.

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