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Jimmy Degroot

Gene the Jeweler and Jimmy DeGroot Take to Song to Explain Why Training Is Important

This must-see video shows off some remarkable jewelry-industry musical talent.




YOU MIGHT BE surprised by how much musical talent can be found in the jewelry business.

In fact, two faces you probably know — Jimmy DeGroot and his fictional creation, Gene the Jeweler — have just released a music video, and it’s impressive!

In the video below, DeGroot and Gene sing about the importance of training. (DeGroot thanks David Douglas Diamonds and J Anthony Jewelers for playing along.)

Take a look:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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