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Jimmy Degroot

New ‘The Business of Jewelry’ Episode Looks at Consumer Loyalty and Other Topics

Join Jimmy DeGroot and Peter Smith for an engaging and spirited talk on the jewelry trade.




IN EPISODE 4 OF “The Business of Jewelry Podcast” Jimmy DeGroot and Peter Smith take on a variety of topics including DeBeers recently announced spending campaign in the US, branding lessons from Coke to Diamonds, and the power of of consumer loyalty, as referenced in Alexander Chernev’s book, Customer Science. Join the boys for an engaging and spirited talk on our business.

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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