Connect with us

Jimmy Degroot

New ‘The Business of Jewelry’ Episode Looks at Consumer Loyalty and Other Topics

Join Jimmy DeGroot and Peter Smith for an engaging and spirited talk on the jewelry trade.

mm

Published

on

IN EPISODE 4 OF “The Business of Jewelry Podcast” Jimmy DeGroot and Peter Smith take on a variety of topics including DeBeers recently announced spending campaign in the US, branding lessons from Coke to Diamonds, and the power of of consumer loyalty, as referenced in Alexander Chernev’s book, Customer Science. Join the boys for an engaging and spirited talk on our business.

Most Popular