Don't spend your money only on attracting new customers.
They’re both important, but they’re not the same thing.
Embrace the roles of chief visionary officer and chief marketing officer.
It’s time to form new patterns in order to not only survive, but thrive.
Shed the ways of the past and take your business to a higher level.
"Offer" isn't spelled D-I-S-C-O-U-N-T.
Set conditions in your offers to create a sense of urgency.
It starts with thinking like a customer.
Do you have a formal system in place?
Cheaper is not always better.
Sometimes it pays to branch out.
This is not an area to pinch pennies.
Certain items are much more likely than others to be effective.
Jim explains how to pull it all together when you're setting up a digital marketing plan.
It's time to build a strong relationship.
Establish a relationship and nurture it over time.
Jim offers pointers for maximizing the effectiveness of your marketing.
Very few people are using them.
And what to do about it.
Read to learn how you can increase response rates, sales and profits from email marketing.