Jim offers pointers for maximizing the effectiveness of your marketing.
Very few people are using them.
And what to do about it.
Read to learn how you can increase response rates, sales and profits from email marketing.
This offbeat idea could give your gift cards a big boost.
It's smart to get ready for a downturn even when times are good.
Here's a smart way to partner with other non-competing businesses.
To see clear marketing results, you need to be specific in your advertising.
Everyone tells you to do this. They just don't tell you how.
It's all about testing and tracking.
Make uniqueness your mission.
The calculation is simpler than you think.
Don't get too focused on immediate ROI.
It's one of the hardest things to do, but immensely powerful if you do it right.
One simple step could make your marketing more effective.
Don't be shy. Telemarketing can be highly effective.
There's no single message that will sell everyone.
Use it for lead-generation.
Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...