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FOCUS IS USUALLY a good thing, but when it comes to advertising, there’s such a thing as being too focused.

Jewelers often run a given campaign in only one medium, be it radio, direct mail, email or another channel, says Jim Ackerman.

In this episode of Marketing Gems, he explains that combining several channels can be substantially more effective.

Watch the clip:

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Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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