Connect with us

Video: Here’s a Powerful Way to Make Your Jewelry-Store Advertising More Effective

Sometimes it pays to branch out.

mm

Published

on

FOCUS IS USUALLY a good thing, but when it comes to advertising, there’s such a thing as being too focused.

Jewelers often run a given campaign in only one medium, be it radio, direct mail, email or another channel, says Jim Ackerman.

In this episode of Marketing Gems, he explains that combining several channels can be substantially more effective.

Watch the clip:

Advertisement

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular