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FOCUS IS A GOOD THING, but some jewelers overdo the concept when it comes to marketing.

Some business owners stick to doing only one promotion or campaign at a time. But that’s not always the best approach, says marketing expert Jim Ackerman.

In today’s video, Ackerman talks about how to get creative with concurrent promotions.

Take a look:

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Wilkerson Testimonials

Is It Your Time to Enjoy Life? Wilkerson Can Get You There.

Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”

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