Not all marketing should be hired out. And not all marketing should be done in-house. Here's a guide for jewelers to help you know when to...
Plus some tips for freshening up the store.
And be wary of pay-per-click campaigns.
Plus a good reason to keep price points low for Valentine’s.
And carve out some time for your employees to shop your competition.
Avoid autopilot mode when dealing with customers.
Including advice on holding a “progressive sale” for Valentine’s.
The answer is to be more specific in who you are targeting.
And be sure to read this tip on making your website more accessible to all users.
Including all the actions you should take to maximize results this Christmas.
It's not overly crowded and doesn't cost anything.
These are the feelings working for consumers in today's climate.
It's also a great time to cross-promote via coupons with a nearby business.
Do digital marketing the smart way, not the hard way.
Plus, how accessible is your website to people with disabilities?
Get creative with concurrent promotions.
And be sure to remind clients to plan ahead if they want a custom-designed gift for Christmas.
Virtual strategies and creative promotions can take the place of big parties this year.
Then continue that strategy in the future.
Including one reason not to talk about the 4 Cs.
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