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All posts tagged "Marketing"

Manager's To Do3 weeks ago

Set Up a Valentine’s Case, Prep Some Bounce-Back Coupons and More Tasks for February

And an exercise to allow you to “get in your customers' heads.”
Tip Sheet3 weeks ago

Give Customers a Sneak Peek at What You Have Planned for the New Year and More Tips for January

Start a Log and Laugh book for all the low and high points that lie ahead.
Tip Sheet2 months ago

Start the Holidays Off Right with These Tips for December

And for the things that don’t go quite so well, we share a fun way to flush them away.
Andrea Hill2 months ago

This Is Why a CRM System Should Be Your Top Priority in 2023

The latest tech can make your clients happier and your life easier.
Manager's To Do2 months ago

Merchandising, Operations and Marketing To-Dos for Managers in December

Check off these action items as you go through the busiest month of the year.
Andrea Hill3 months ago

Here’s Why You Should Use SMS (Text) Marketing This Holiday Season

The open and response rates are vastly superior to email.
Manager's To Do4 months ago

Highlight Your Best Pieces, Write Notes for Your Holiday Temps, and More To-Do Items for November

And add a coffee bar and chocolate chip cookies to your showroom if you can.
Columns4 months ago

How To Effectively Promote a Jewelry Event with Email Marketing

Get the right message to the right audience at the right time.
Andrea Hill4 months ago

Follow These 8 Marketing Tips to Stay Strong During Inflation

From rewarding existing customers to how (and where) to raise prices, here’s how to manage your marketing right now.
Manager's To Do5 months ago

Get Your Marketing In Place and Sales Goals Set as We Head Into the Holiday Season

Our October to-do list will ensure you’re ready for the key selling period of the year.
Andrea Hill6 months ago

Not Current on Wedding Trends? Here’s Why You Should Be

Not only will you close more engagement sales, but you’ll make clients for life.
Manager's To Do7 months ago

It’s Time for A Full-Store Inventory, To Clean The Ultrasonic, And More To-Dos in August

Also, look into helping your jewelers set up a bench at home so they can work remotely if needed.
Kathleen Cutler8 months ago

Here’s How to Brag Without Seeming Like You’re Bragging

It’s always a good idea to amplify your achievements.
Tip Sheet8 months ago

How to Prepare for Travel Customers, Rewarding Online Mentions, And More Tips for June

And here’s a reason why you should want to get invited to your clients' weddings.
Manager's To Do8 months ago

Make Those Six-Month Service Calls, Take Stock of Your Showcases, and More To-Do Tasks for July

Strategy and preparation should be at the top of the list during this traditionally slower month.
Andrea Hill9 months ago

Do You Have a Communications Playbook? You Should

A written style guide with examples can ensure consistency in your communications.
Manager's To Do9 months ago

Weddings, Summer Prep and More Manager’s To-Do Items for June

And be sure to use those Vegas shows to your PR advantage.
Manager's To Do10 months ago

Get Ready for the Trade Show and Buying Seasons, Launch a Chat Group for the Store, and More Tasks to Take Care of in May

Tweak your SEO for voice-based search, and while you’re at it, get your take-in procedure up to date.
Columns10 months ago

6 Steps to Planning a Marketing Strategy for Your Jewelry Business

A marketing strategy is just one part of your business plan, but it’s the most important part.
Keepin' It Real11 months ago

The Metaverse and the Future of Marketing

It's time to start preparing for what's next.

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