Marketing Archives

Improve Your SEO and Web Experience by Crafting an Internal Link Strategy

A good retail jewelry website has a concrete structure and purposeful links that guide both browsers and search engines to the right content.

Manager's To Do2 weeks ago

Get Serious About Planning, Upgrade Your Battery Counter and More To-Do’s for April

Set up a Jar of Awesome to help you and your team remember the “little wins.”

Columns4 weeks ago

Close More Jewelry Repairs by Training Your Team

Pricing repairs correctly is only the first step to making money in the shop.

Calendar4 weeks ago

These Are the Big Dates in March That Jewelers Can Take Advantage Of

National Mom and Pop Business Owners Day and Middle Name Pride Day are great opportunities for promotions.

Press Releases4 weeks ago

New Arch Crown Tag & Label 2025 Catalog – Solutions for all Your Price Tagging Needs

Arch Crown’s bar code packages include everything you need to print and scan bar code tags using your own computer.

David Geller4 weeks ago

David Geller Tells How He Went from Failing Jewelry Shop Owner to Successful Retailer and Consultant

It required diving into the numbers with knowledgeable experts.

Manager's To Do1 month ago

Capitalize on Men’s Wedding Bands, Promote Shopping Local, and More To-Do Items for Managers in March

And make sure you don’t forget spring cleaning in your store.

Press Releases1 month ago

Love Is in the Air – Utilize GN Diamond’s Free Marketing Materials for This Valentine’s Day

GN Diamond’s free tools and Diamond Hunt boost your online presence, highlighting your unique brand over competitors and chain stores.

Columns1 month ago

2025 Will Be a Good Year for Jewelry Retailers — But Will That Be a Bad Thing?

When times are good, complacency is a small business owner’s worst enemy.

That's Life1 month ago

Alchemy’s Communications Director Does It All

Jen Parker moonlights as custom leather crafter in Portland.

Ask INSTORE2 months ago

How to Keep Your Retail Jewelry Staff Motivated When Things Slow, and More of Your Questions Answered

Getting the most out of jewelry customers without annoying them? We have some thoughts.

Press Releases2 months ago

Love Is in the Air – Utilize GN Diamond’s Free Marketing Materials for this Valentine’s Day

This Valentine’s Day, choose from high-resolution images to boost in-store and online traffic.

Headlines2 months ago

10 Brands to Watch in 2025

Data analysis IDs Nordstrom, Sam’s Club, bluemercury and seven others.

Press Releases2 months ago

Arch Crown 2025 48-Page Tag & Label Catalog

Arch Crown’s bar code packages include everything you need to print and scan bar code tags using your own computer.

Inbox2 months ago

INSTORE Readers Weigh In on Gold Prices, Lab-Grown Diamonds and More

These were the letters to the editor received in December.

Manager's To Do2 months ago

Prep for Valentine’s Day, Check With Your Bank for Payroll Assistance, and More To-Do Items for Managers

And don’t forget to target those tax rebates with affordable jewelry.

America's Coolest Stores2 months ago

New York Jeweler Celebrates Growth with Destination Store

Eye-catching exterior lets in plentiful natural light.

Real Deal2 months ago

How Would You Solve the Case of the Backstabbing Vendor?

A longtime vendor pulls their line from a jewelry store without warning, awarding it to a local competitor.