Trust is everything.
Don't forget to remind holiday customers to bring jewelry in for a free cleaning.
Andrea Hill discusses what kind of content will bring customers back to your store.
Plus how to take advantage of competitors going out of business.
Connecting with clients in a pandemic environment requires facility with video conferencing.
Hint: Don't scrimp on photoshoots.
Rework your open to buy for the second half of the year.
Here's how to put the digital resources in place to rise from the ashes of the pandemic.
Plus a great way to take care of local moms ahead of Mother's Day.
Shed the ways of the past and take your business to a higher level.
Don't change your marketing strategy, just your messaging.
Including advice on specific software to use on your website.
This is a prime planning season for bridal and the end-of-year holidays.
From financials to staffing to marketing, these are the steps to take.
This is the time to get your ducks in a row for spring and Mother's Day.
Serving your online clients requires a human touch.
Jewelers must buy into tech to keep up with the market.
Jewelry store owners really need to stop romanticizing Mark Zuckerberg's creation.
And here's a cool way to present newly-cleaned jewelry in a way you've never thought of.
Rather than creating an average experience, consider what an 11-star experience would look like.
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