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All posts tagged "Marketing"

Andrea Hill2 days ago

Do You Have a Communications Playbook? You Should

A written style guide with examples can ensure consistency in your communications.
Manager's To Do6 days ago

Weddings, Summer Prep and More Manager’s To-Do Items for June

And be sure to use those Vegas shows to your PR advantage.
Manager's To Do1 month ago

Get Ready for the Trade Show and Buying Seasons, Launch a Chat Group for the Store, and More Tasks to Take Care of in May

Tweak your SEO for voice-based search, and while you’re at it, get your take-in procedure up to date.
Columns1 month ago

6 Steps to Planning a Marketing Strategy for Your Jewelry Business

A marketing strategy is just one part of your business plan, but it’s the most important part.
Keepin' It Real3 months ago

The Metaverse and the Future of Marketing

It's time to start preparing for what's next.
Columns3 months ago

Here’s How to Make the Most of Your Instagram Hashtags

There’s a method behind this social media madness.
Manager's To Do3 months ago

Clear Out Old Findings, Make a New Friend and More To-Do Tasks for April

And check up on your diamond inventory — bridal madness is ready to descend.
Manager's To Do3 months ago

Research a Buying Group, Dump Those Silk Flowers, and More Manager’s To-Do Items for March

And tee up your crosses — first communion season is just ahead.
Tom Duma3 months ago

Traditional Marketing Is Not Dead, And Here’s Why

There’s no reason to rely on digital media alone.
Andrea Hill5 months ago

Want to Find Good Employees? Here’s How

It means marketing for talent the same way you market for customers.
Columns5 months ago

How Will Jewelry Retail Look in 2022? Omnichannel Marketing Is a Must

A changing retail landscape demands that store owners challenge themselves.
Manager's To Do6 months ago

Strategic Planning Guidance, Steps to Better Clienteling, and More Managers’ To-Do Items for January

Take advantage of this month to set yourself up for a successful year.
Columns7 months ago

Should You TikTok … or Not?

Is it worth the additional time and effort to build out a presence on this social media channel?
Manager's To Do7 months ago

Sign Up for LinkedIn, Institute a Closing Ritual, Get a Manicure and More Manager’s To-Do Items for November

The holiday season is upon us, and this year you’ll be ready.
Manager's To Do7 months ago

These Are The Tasks Managers Must Do To Ensure Readiness for the Holiday Season

Prep a checklist to make sure everything and everyone is ready for December.
Manager's To Do8 months ago

Take Stock of Your Store’s Exterior, Your Inventory, Your Digital Footprint and More Manager’s To-Do Items for October

It’s not peak sales season yet, but it is a crucial time to get prepped for the holidays.
Columns8 months ago

5 Reasons Why Live Chat Is Important for Your Jewelry Business

Make your jewelry website work for you 24 / 7 to grow your business.
Columns9 months ago

The Digital Doc: How To Measure Instagram’s Marketing Success and More Social Media-Related Questions

How big and how fast it grows is up to you!
Andrea Hill10 months ago

To Be Positive in Your Marketing, Be Optimistic in Real Life

Here are some tricks for keeping your attitude positive.
Manager's To Do10 months ago

Take a Deep Dive Into Your Numbers, Prep for The Holidays, and More Manager’s To-Do Action Items for September

Plus a few tips to keep your staff well-trained.

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