And be sure to remind clients to plan ahead if they want a custom-designed gift for Christmas.
Virtual strategies and creative promotions can take the place of big parties this year.
Then continue that strategy in the future.
Including one reason not to talk about the 4 Cs.
Because sometimes it’s hard to know how your website is faring.
Check your data, check your inventory, check your marketing plans ... the would-be grooms are coming.
It's time to beef up your strategy — or risk losing business to competitors.
And now's the time to connect with local magazines about holiday jewelry editorial features.
If you’re thinking of SEO as a way to avoid paying for ads, you might have a long road ahead of you.
When things are slow, give your staff little things they can check off to feel productive.
A solid foundation to reach both old and new clients needs these three supports.
While you're at it, rewrap all case floorboards for a fresh look and move some furniture around.
They're not difficult; you just have to be intentional.
A streamlined experience will result in sales, but maybe not in the online shopping cart.
Connecting with clients in a pandemic environment requires facility with video conferencing.
A quarter of those surveyed do have plans for sales or special offers.
Plus how to take advantage of competitors going out of business.
Trust is everything.
Don't forget to remind holiday customers to bring jewelry in for a free cleaning.
Andrea Hill discusses what kind of content will bring customers back to your store.
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