After all, a karaoke singer singing “Crazy” won’t sound as good as Patsy Cline.
It’s not just about selling the jewelry itself; it’s about what the jewelry says about your store.
It all starts with understanding your clients and having differentiating characteristics in your store.
And if you don’t, you might as well throw your money out the window.
It means putting some time and effort into your content.
With 80% of boomers shopping online, you need to consider how they like to be spoken to.
Craft messages that target a particular audience and the reasons they would buy.
Google and other search engines are changing drastically; you may need to as well.
The money will be spent more effectively on a system that gives you a clear “sales playbook.”
Make it happen by utilizing “always-on marketing.”
It’s the ultimate goal of marketing.
Once your CRM system is set up, you can watch prospect interest increase and sales roll in.
It involves themes, dates, tactics and consistency.
It can’t write in your “voice,” but it can assist with planning.
These seven actions will give you confidence and a detailed plan of action.
Use Account Based Marketing to stay connected with your best customers.
The latest tech can make your clients happier and your life easier.
The open and response rates are vastly superior to email.
From rewarding existing customers to how (and where) to raise prices, here’s how to manage your marketing right now.
Not only will you close more engagement sales, but you’ll make clients for life.
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