It’s time to treat your online business as more than just a digital catalog.
You do it by creating a Brand Messaging Guide.
If your advertising seems rote, it probably is. Here’s how to fix it.
And be wary of pay-per-click campaigns.
The answer is to be more specific in who you are targeting.
These are the feelings working for consumers in today's climate.
It requires more than point-and-shoot with your iPhone.
And that means thinking hard about a variety of factors. Here's what to consider.
It means abandoning old methods that don't work as well for today's shopper.
Here's how to put the digital resources in place to rise from the ashes of the pandemic.
Consider both what they're looking for and where they live, says Andrea Hill.
Make sure your online set-up is optimized for the new status quo during the COVID-19 pandemic.
Stop reaching for perfection, and go for improvement instead.
It begins by focusing your advertising on ideas rather than products.
It's not just about a budget; consider your messaging as well.
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