Connect with us
mm

Published

on

HOW ARE YOU SPENDING your advertising budget?

There are only three ways to grow a business, says Jim Ackerman: get more customers, increase your average transaction, and/or get existing customers to visit more often.

Jewelers often focus their ad spending on attracting new customers, Ackerman says. But increasing frequency of purchase should be the priority goal.

Watch the video:

Advertisement

SPONSORED VIDEO

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

Promoted Headlines

Most Popular