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Video: Why You Should Spend More Time ‘On the Business’ Instead of ‘In the Business’

Embrace the roles of chief visionary officer and chief marketing officer.

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TO GROW YOUR JEWELRY business, it’s crucial to spend some time on two roles: chief visionary officer and chief marketing officer.

That means spending less time “in the business” and more time “on the business,” says Jim Ackerman. It involves delegating some of your other tasks and putting energy into getting more people to come through your door.

Watch the video:

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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