Jim Ackerman Video: How to Turn Prospects Into Paying Jewelry Customers It’s time to build a strong relationship. More Videos Thinking of Liquidating? Wilkerson’s Got You Covered How Jewelry Retailers Should Approach Fairmined Gold GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I The Clienteling Gap — and How to Close It Share Tweet Published 3 years ago on May 14, 2019 By Jim Ackerman SO YOU HAVE a prospect! You reached a potential jewelry customer before your competitors did, and now it’s time to build a relationship. Go about it the right way and the prospect just may become a buyer some day. In the video below, marketing specialist Jim Ackerman outlines techniques to increase your chances of success. Watch the clip: Advertisement Related Topics: FeaturedJim AckermanVideo click to Comment(Comment) Up Next Video: How to Use Automation to Boost Your Marketing Don't Miss Video: How to Find New Jewelry Customers Before Your Competitors Do Jim Ackerman Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected]. Advertisement SPONSORED VIDEO Thinking of Liquidating? Wilkerson’s Got You Covered Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.” You may like Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once Video: Grow Your Jewelry Business with Promotions and Campaigns Video: Why You Should Spend More Time ‘On the Business’ Instead of ‘In the Business’ Promoted Headlines Thinking of Liquidating? Wilkerson’s Got You Covered Wilkerson Build Your Brand with AI-Driven Custom Diamond Reports Sarine North America Inc. How Dora Makes Your Store The Wedding Band Destination DORA Advertisement Latest Trending Videos Press Releases44 mins ago NGTC and Sarine Launch Light Performance Grading Service in Mainland China Press Releases49 mins ago Precious Jewelry Spending Expected to Increase as Pandemic Measures Subside, According to Platinum Guild International Survey Press Releases57 mins ago INTERGEM Presents: The Long Night of the Gemstones Headlines1 week ago $24M Fake Cartier Case: Accused NC Pastor Misses Court Date, Is Reportedly At Large in China New Arrivals1 week ago 18 New Necklace Designs, From Full Circle to Statement Gemstones Headlines5 days ago Jewelry Store Owner Shot in Illinois Robbery Sponsored Content2 weeks ago Thinking of Liquidating? Wilkerson’s Got You Covered Sponsored Webinars3 weeks ago How Jewelry Retailers Should Approach Fairmined Gold Sponsored Webinars1 month ago GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Headlines1 week ago $24M Fake Cartier Case: Accused NC Pastor Misses Court Date, Is Reportedly At Large in China New Arrivals1 week ago 18 New Necklace Designs, From Full Circle to Statement Gemstones Headlines5 days ago Jewelry Store Owner Shot in Illinois Robbery Ask INSTORE1 week ago How to Respond to Specific Jewelry Requests from Clients, And More of Your Questions Answered Best of The Best24 hours ago North Carolina Jeweler Develops New Online Brand Press Releases1 week ago Smiling Rocks Wins the Butterfly Mark from Positive Luxury David Geller6 days ago Your Next Staff Member Could Be Found in Your Own Community Editor's Note2 days ago Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!