Connect with us

Jim Ackerman

Video: Hand Out Specialty Items That Jewelry Buyers Actually Care About

Certain items are much more likely than others to be effective.

mm

Published

on

HAVE YOU TRIED handing out specialty advertising items like pens and mugs?

Many jewelers have such items made up bearing their logos and contact information, only to find that their efforts don’t generate much business, says Jim Ackerman.

In this episode of Marketing Gems, he explains that certain items are much more likely than others to be effective.

Watch the clip:

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular