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SOME JEWELERS FEEL that their prices are fair and that they shouldn’t need to use special offers to get customers to buy.

The problem is, potential clients might not see any reason to buy today as opposed to tomorrow, next month or next year, says Jim Ackerman.

In this episode of Marketing Gems, Ackerman talks about how to instill a sense of urgency in your marketing and in your offers.

Take a look:

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