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Jim Ackerman

Video: To Build Your Jewelry Business, You Have to ‘Stop the Stupid,’ Says Jim Ackerman

Shed the ways of the past and take your business to a higher level.

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IF YOU WANT TO GROW your jewelry business, it’s important to “stop the stupid,” says Jim Ackerman.

By that he means you can’t expect change to happen if you keep doing the same old things. You have to drop old patterns and limiting beliefs.

In this episode of Marketing Gems, he explains how to shed the ways of the past and take your business to a higher level.

Take a look:


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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