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Video: To Build Your Jewelry Business, You Have to ‘Stop the Stupid,’ Says Jim Ackerman

Shed the ways of the past and take your business to a higher level.

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IF YOU WANT TO GROW your jewelry business, it’s important to “stop the stupid,” says Jim Ackerman.

By that he means you can’t expect change to happen if you keep doing the same old things. You have to drop old patterns and limiting beliefs.

In this episode of Marketing Gems, he explains how to shed the ways of the past and take your business to a higher level.

Take a look:


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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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