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Why a RAVE Attitude Can Change Your Store Culture

It starts with self-analysis by the owner or manager.




SIXTY PERCENT OF working Americans today say they’ve left a job or considered leaving a job because they didn’t like their direct supervisor (according to a survey from human resource consulting firm Randstad US). So, while business is good right now, from what I’ve seen, the biggest problem for jewelers and all relational selling businesses is PEOPLE. We either don’t have enough of them, or we can’t keep the ones we’ve got.

It would behoove you as owners and managers to take a good hard look at your business model — and more importantly, your management style — and ask yourself, “Am I the problem?” Or “Could I do better at managing my team?”

In his book Creating Magic, Lee Cockerell, vice-president and manager of many Disney properties, uses the acronym RAVE: Respect, Appreciate and Value Everyone. One example he used was early in his life, he was a grease boy at a large hotel that had a burger joint inside. He was treated like dirt, but HE knew in his heart that if he didn’t collect the grease, burgers could not be made. No burgers, no customers. No customers, no restaurant. What a great attitude about the importance of every job and every position in our companies.

How do you show your team that you respect, appreciate and value them? And I wonder, if we had the opportunity to find out the REAL reason some good people have left our stores, what would that be?

Make it your goal this year to have a RAVE attitude toward your team and do whatever you can: Attend a seminar, buy a book, listen to a book, anything you can do to grow as a leader. Determine that you are going to be a better leader and grow a beautiful store culture so that people will not want to leave and people will be knocking down your door to work for you.

Just do a little self-analysis right now and ask yourself: What do I need to change in my personality or management style to create a RAVE environment at my store? Go after it! You’ll be a better person for it and the ROI will pour over in so many ways.




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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