Get one free year of the publication American jewelry store employees love most!
Should the salesperson have let this client walk rather than setting the diamond?
Google and other search engines are changing drastically; you may need to as well.
These three approaches to client service can have a big impact on your sales.
Plus a new dark metal version of the Chrysmela Catch earring back.
It has been the most successful marketing strategy in the store’s 75-year history.
And what to do about a moonlighting employee using your subcontractor?
Plus, Haute Jewels Geneva will return in 2024 with a brand-new second location.
The recently renovated showroom offers an oasis of desert luxury.
You also have a chance to capitalize on National Tie Month with a creative promotion.
Incentives can improve individual sales performance.
There are many ways you can be proactive.
Tips to improve your marketing strategy, staff enthusiasm, sales and more.
Schwanke-Kasten Jewelers boasts award-winning second-floor addition.
This teacher-student couple were in the news for all the wrong reasons.
The results would be meaningless without your participation.
18 new jewels for the finger, just in time for the holidays.
Also, you’ll see a timeless new watch design by Kenneth Cole.
They can be worn alone or with shorter, more delicate necklaces.
One reader bemoans the lack of national advertising in the industry.
Old GIA report identifies old lab-grown diamond as naturally produced.
It starts with self-analysis by the owner or manager.
Be On Park features one-of-a-kind finds.
If you’re encountering price objections, you’re not using enough facts about diamonds to build value.