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The Magic of St. Barbara’s Day, Re-Gifting Day, and More Big Calendar Dates in December

You also have a chance to capitalize on National Tie Month with a creative promotion.

Published

2 years ago

November 15, 2023

INSTORE Staff Instore November 2023 Issue

1 National Tie Month is held in December to recognize the fact that 20 percent of all ties sold are bought as Christmas gifts. So how about a tie-in? (Sorry.) Take a tip from the government’s old cash for clunkers program: Offer so many dollars toward a nice watch for any customer who sneaks in with an “unwearable” tie in the week after Christmas.

4 On St. Barbara’s Day, legend says that if a young woman places a twig from a cherry tree in a glass of water and it blooms by Christmas Eve, she is certain to marry in the next year. So, get out those glasses of water and cherry twigs. Marketed properly, Babs’ Day should have wannabe brides back in your store in droves come Christmas Eve. If the twig doesn’t bloom, 15 percent off any self-purchase.

15 More than 60 percent of people now think it’s OK to “re-gift.” So, how about a special luxury wrapping service (“Wrapped only the way a jewelry store can do it”) on Re-gifting Day for those with that special gift they want to offload?

21 In winter, the days get short, but for anyone in jewelry retail, these are your longest days of the year. On the First Day of Winter, turn the lights up a notch, put your coat rack up and have a cup of warm coffee or cocoa ready for your customers.

Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale

When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs. Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals. “They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”