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And that means thinking hard about a variety of factors. Here's what to consider.
And you shouldn’t be paying them commission.
Sell what's aged so that you're lean and mean to open 2021.
It's like having a 'sugar mama' to bail you out.
Plus, blanket liability waivers — will they cover you in the era of COVID-19?
Here are a few scenarios that can help explain it.
He got into the jewelry business to buy a Jaguar.
Never fear: Innovative new strategies can help you make sales at a distance.
Speak to the world's most forgiving audience.
It's time for the jewelry industry to embrace change.
Plus a great reason to take a page out of the CSI handbook.
She was let go during the pandemic, but the retailer's new job posting seeks someone for half the pay.
This client wanted three engagement rings. The jeweler ordered champagne.
Every wrist has a wish, and we’re here to help you grant it.
And don't miss the collaboration between ANZA Gems and designer Leslie Paige.
Owner John Carter attributes success to hiring likable people.
And here's what they say they sold.
Yet some of you still see hope.
From grandkids to booze to getting their nails done, jewelry retailers sound off on what's making them happy.
Plus, how accessible is your website to people with disabilities?
And be sure to remind clients to plan ahead if they want a custom-designed gift for Christmas.
Virtual strategies and creative promotions can take the place of big parties this year.
Encourage your clients to add shine to their wrists.
It wasn't the tiara or the engagement ring.
And don't miss this new illustrated book from a Yugoslavian prince and gemologist.
Plus see a research study of jewelry demand among U.S. consumers from the Silver Promotion Service.
Then continue that strategy in the future.
Many say they need to touch the jewelry before they buy.