October 2020

Online Success Depends on Making Your Website Different From Your Competitors’

And that means thinking hard about a variety of factors. Here's what to consider.

Here’s What Your Sales Floor Manager Should Be Doing

And you shouldn’t be paying them commission.

This Holiday Season, Make the Most of Your On-Hand Inventory

Sell what's aged so that you're lean and mean to open 2021.

3 Ways To Raise Cash With Little Inventory

It's like having a 'sugar mama' to bail you out.

How To Get the Best Out of Your Signage This Holiday Season, and More of Your Questions Answered

Plus, blanket liability waivers — will they cover you in the era of COVID-19?

Cash Flow and Profits Not Lining Up? This May Be the Reason

Here are a few scenarios that can help explain it.

Omaha Store Owner Motivated by Fast Cars

He got into the jewelry business to buy a Jaguar.

Jewelers’ Sales Have Been Strong, But Now Come the Holidays

Never fear: Innovative new strategies can help you make sales at a distance.

Need to Practice a Presentation? A Dog Could Be Your Best Friend

Speak to the world's most forgiving audience.

BIPOC Designers Seek Education And Business Development Opportunities

It's time for the jewelry industry to embrace change.

Face Your Fears Day, Halloween As A Portal To The Holidays, And More Important October Dates

Plus a great reason to take a page out of the CSI handbook.

How Should This Retailer React to a Former Employee’s Accusations of Employment Discrimination?

She was let go during the pandemic, but the retailer's new job posting seeks someone for half the pay.

One, Two, Three, Rock Around the Finger

This client wanted three engagement rings. The jeweler ordered champagne.

Here Are the Newest Collections for October [Photo Gallery]

18 Bracelets Guaranteed to Mesmerize [Photo Gallery]

Every wrist has a wish, and we’re here to help you grant it.

From Supple Platinum to Celestial Gemstones, Here Are the Newest Collections for October

And don't miss the collaboration between ANZA Gems and designer Leslie Paige.

Midwestern Cool Store Lets Staff Shine

Owner John Carter attributes success to hiring likable people.

51% of Surveyed Jewelers Report Growth in August

And here's what they say they sold.

Your Stand on Political Issues and More of Your Letters

Yet some of you still see hope.

Here’s What Is Bringing Jewelry Retailers Joy Right Now

From grandkids to booze to getting their nails done, jewelry retailers sound off on what's making them happy.

Love Your Clients From Afar, Sell On Video More Effectively, and More Tips For October

Plus, how accessible is your website to people with disabilities?

Dig Into POS Data, Evaluate Case Space Allocation, And More To-Do Items for Managers In October

And be sure to remind clients to plan ahead if they want a custom-designed gift for Christmas.

18 Ways To Boost Holiday Sales Without Meeting Clients In Person

Virtual strategies and creative promotions can take the place of big parties this year.

From Vivid Hues to Subtle Shades, These Are the Latest in Bracelets

Encourage your clients to add shine to their wrists.

The Overlooked Jewelry Trend Started By Princess Beatrice At Her Wedding

It wasn't the tiara or the engagement ring.

From A Jewelry Spa Box To Your Sink’s New BFF, Here’s The Latest Gear For Jewelry Pros

And don't miss this new illustrated book from a Yugoslavian prince and gemologist.

The Newest Updates From Gemvision And More Service News

Plus see a research study of jewelry demand among U.S. consumers from the Silver Promotion Service.

When Advertising For The Holidays, Pick One Medium And Do It Well

Then continue that strategy in the future.

Only 1 in 4 Jewelers Surveyed Has Attended a Virtual Trade Show in 2020

Many say they need to touch the jewelry before they buy.