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The Newest Updates From Gemvision And More Service News

Plus see a research study of jewelry demand among U.S. consumers from the Silver Promotion Service.

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Matrix Gold Update Update 2020

New Vision

Gemvision has announced two major updates to its beloved software. MatrixGold has new features and tool enhancements, including Texture 3D, Smart Pattern, Signet Ring Side Profile, and the long-awaited new mesh repair tool. CounterSketch now offers an updated user interface, lab-grown diamond options, standardized render sizes for social media, and more. gemvision.com

Inclusivity Efforts

The JCK Industry Fund has announced the creation of a new grant dedicated to furthering diversity in the jewelry and watch industries by supporting BIPOC initiatives. The grant will be awarded in 2021, with applications opening in fall 2020. lasvegas.jckonline.com/jck-industry-fund

Photo Fix

Looking for a way to up your photo game? Porte Marketing has launched a jewelry photography and retouching division with nationally renowned jewelry photographer Chuck Tocco. [email protected]

Improving Insurance

Zillion, the insurance and tech provider known for offering 1-click personal jewelry insurance, has partnered with point of sale systems ARMS, Logic Mate, and Multidev (ChainDrive) to provide a seamless integrated experience for retail jewelers. myzillion.com/jewelers

Seeking Silver

A new U.S. consumer research study from the Silver Promotion Service (SPS) has discovered that there is a pent-up demand for jewelry among U.S. consumers, as well as a desire and intent among consumers to buy silver jewelry following the COVID-19 pandemic and quarantine. savorsilver.com

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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