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Viral video rallies community to move past pandemic shutdowns.
Zorells aims to “spoil their clients rotten.”
When it came to finger bling, the stars maxed it out this year.
To earn their business, retailers need to stand for something, embrace technology and understand the path to purchase.
Build a video vault, find an arts fair and get serious about grabbing some time off.
Working with social-media influencers brings myriad opportunities.
Understand what they want, and you’ll sell more engagement rings.
Tailor your messages to the recipient for best results.
The right CRM platform will grow not just immediate sales, but client loyalty as well.
Those who do use incentives, texts or phone calls to bring them back.
When a client receives a lower color grade report on a purchased diamond, he asks for a partial refund.
Summer is a time for fun, events and, let’s not forget, hot dogs.
Achieving the correct balance will keep your business healthy and ready for growth.
The custom job involved two wedding bands, a bullet casing … and a suicide.
Several readers state they moved to appointment-only models going forward.
Want to know how to sell more family jewelry and EAT your way to the top of Google’s rankings? Read on.
Regardless of your stance on them, they’re changing the bridal conversation.
Including two that feature lab-grown diamonds.
Millennials are willing to wait for the ring of their dreams.
Stuller led the way.
It costs you little, and it helps create clients for life.
Plus, the reason why 70 percent is good enough.
Banquet will be held on Jan. 15, 2022.
Lab-grown diamonds, custom design and millennial buying habits lead the responses.
Consistent ad spending creates opportunity, even in tough times.
One of the most hectic and busy trade shows is (finally!) upon us.
Plus an affordable stick that makes on-the-go jewelry touchups a cinch.
Reward confessions (and the lessons learned) with a stuffed toy.
Here’s how you can add value to shopping local through marketing.
From romantic to modern, these are the latest swoon-worthy styles.