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Lots of correct answers, but only one winner — Jerrod Nutt of Thacker Jewelry in Lubbock, TX.
As consumer demand for laboratory-grown diamonds grows, retailers wrestle with how — or even whether — to sell and market this new product.
Retailers, jewelry makers and even a consultant or two sound off on what they know about wedding jewelry
Your competition is not just other jewelers.
Jewelry retailers go the extra mile for wedding customers.
“Oh, I did just fine in school, but I skipped the a**hole language class so maybe that’s why I didn’t understand you!” To the customer who...
I got a call from a husband in the middle of a nasty divorce telling me his soon-to-be ex was on her way to make us...
“I’m glad you researched this; it’s going to make my job easier.” When to say it? To the customer who says “I saw it on the Internet...
"Always Be Changing" is a philosophy that encourages innovation.
Tell a romantic story about your clients.
Billion-year-old diamonds are competing with newborn diamonds in retail showcases.
Each year, Quilted Northern sponsors a Toilet Paper Wedding Dress Contest in which entrants – there were more than 1,500 last year – create designs using...
When a religious employee refuses to help a same-sex couple, the storeowner must decide how to react.
It's the most important thing they've learned about selling engagement rings.
When someone does all they can to help make our planet healthier, they want it to carry over to their wedding day. The Green Bride opts...
Monthly data comparison highlights a surprising trend.
To show prices, or not to show? That is the question.
THIS MONTH’S QUESTION: Do you allow customers to trade in their diamonds for bigger stones? Yes: 87% If it is a diamond purchased from us, we buy...
Remind them that they should be looking to buy diamonds, not paper.
Sept. 3-9 DISPLAYS Labor Day marks the unofficial end of summer — it’s time to change up your window displays to give them more of a...
07 On this day in 1998, a strange sounding company was incorporated in Menlo Park, CA. On the anniversary of GOOGLE’S FOUNDING, spend a few hours...
See what's moving in our latest roundup of jewelry sales.
A gown from the Amsale collection during Bridal Fashion Week in New York, April 2018. / PHOTO COURTESY OF REX/SHUTTERSTOCK In anticipation of Meghan Markle and...
They've been a popular choice for celebrities and royalty through history.
Think iconic pearls with a modern twist.
Two dozen things that help you make that important sale.
Don’t wait to be asked for permission.
Every great love story needs a great ring.