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On this day in 1998, a strange sounding company was incorporated in Menlo Park, CA. On the anniversary of GOOGLE’S FOUNDING, spend a few hours investigating the Internet giant’s many free marketing tools — everything from mobile-friendliness tests to keyword planners to analytics. Here’s a good list of tools to start: instr.us/google.
03
On LABOR DAY, assess whether you’re leveraging the experiences and backgrounds of a diverse workforce to best match the demands of your bridal customers.
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WIFE APPRECIATION DAY. True, there are 365 days that should be used to show appreciation, but for something special, it should be a jeweler. (Just do better than Uber, which, last year in India, urged husbands to “let your wife take a day off from the kitchen.”)
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In honor of NATIONAL HUNTING AND FISHING DAY, offer a hunting or fishing trip to couples who buy an engagement ring on that day.
