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What to Do for National Hunting and Fishing Day, Google’s Founding and Other September Dates

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On this day in 1998, a strange sounding company was incorporated in Menlo Park, CA. On the anniversary of GOOGLE’S FOUNDING, spend a few hours investigating the Internet giant’s many free marketing tools — everything from mobile-friendliness tests to keyword planners to analytics. Here’s a good list of tools to start: instr.us/google.

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On LABOR DAY, assess whether you’re leveraging the experiences and backgrounds of a diverse workforce to best match the demands of your bridal customers.

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WIFE APPRECIATION DAY. True, there are 365 days that should be used to show appreciation, but for something special, it should be a jeweler. (Just do better than Uber, which, last year in India, urged husbands to “let your wife take a day off from the kitchen.”)

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In honor of NATIONAL HUNTING AND FISHING DAY, offer a hunting or fishing trip to couples who buy an engagement ring on that day.

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A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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