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Hold a Stargazing Event, Honor Sisters, and More Calendar Ideas for August

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05

They swapped tops, “borrowed” each other’s favorite shoes and cried over feckless boyfriends. Celebrate SISTERS DAY with a one-day coupon for any sisters who come in.

06

Mark the 90TH ANNIVERSARY OF ANDY WARHOL’S BIRTH with a pledge to get your 15 minutes of fame in the local media. Start with our lead in the February 2017 issue of INSTORE — “Becoming a PR Powerhouse.”

08

In honor of NATIONAL DOLLAR DAY, find an item in your monthly expenditures that you can forego (unused gym membership, premium cable, credit card interest?).

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12-13

Like a messy tourist, the Swift-Tuttle comet passed through our solar system in 1992 leaving behind a trail of trash: tiny grains of ice, dust and rock. It is this “litter” that we see as the spectacular PERSEID METEOR SHOWER each August. Hold a Wish Upon a Star event in the store (with wish lists handy, of course) followed by a trip to an open field to do some stargazing. Hire a mini-bus, set up a tent, play a little Neil Diamond and Hot August Nights.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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