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Hold a Stargazing Event, Honor Sisters, and More Calendar Ideas for August

Published

5 years ago

July 17, 2018

INSTORE Staff Instore August 2018 Issue

They swapped tops, “borrowed” each other’s favorite shoes and cried over feckless boyfriends. Celebrate SISTERS DAY with a one-day coupon for any sisters who come in.

Mark the 90TH ANNIVERSARY OF ANDY WARHOL’S BIRTH with a pledge to get your 15 minutes of fame in the local media. Start with our lead in the February 2017 issue of INSTORE — “Becoming a PR Powerhouse.”

In honor of NATIONAL DOLLAR DAY, find an item in your monthly expenditures that you can forego (unused gym membership, premium cable, credit card interest?).

12-13

Like a messy tourist, the Swift-Tuttle comet passed through our solar system in 1992 leaving behind a trail of trash: tiny grains of ice, dust and rock. It is this “litter” that we see as the spectacular PERSEID METEOR SHOWER each August. Hold a Wish Upon a Star event in the store (with wish lists handy, of course) followed by a trip to an open field to do some stargazing. Hire a mini-bus, set up a tent, play a little Neil Diamond and Hot August Nights.

Related Topics: Calendar INSTORE August '18

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”