Connect with us

Calendar

Event Ideas for the Dog Days of Summer and More Big Dates for July

The dog days are officially upon us; so why not get tight with the dog owners in your market?

mm

Published

on

30

The DOG DAYS are officially upon us; get tight with the dog owners in your market. Mark Diamond’s Jewelers in Albuquerque, NM, held an event that featured a “paw-tnership” with Animal Humane New Mexico, hot dogs on a grill, “pup-perazzi” taking photos, the sale of druzy paw pendants and a charity auction for a diamond bone pendant.

02

Today is I FORGOT DAY. Urge clients to make up for all the birthdays and anniversaries they’ve missed.

24

On the 40th anniversary of the release of NATIONAL LAMPOON’S ANIMAL HOUSE, hold a store event to mark this cultural milestone. What kind of party? “Toga! Toga! Toga!”

28

Got a good customer celebrating a birthday today? Send them a singing telegram. (Today marks the 85th anniversary of the very first SINGING TELEGRAM ANNIVERSARY, delivered to singer Rudy Vallee on his 32nd birthday.)

The Brain Squad is INSTORE’s monthly survey panel, made up of owners and top managers of jewelry retail businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout INSTORE. Sign up here.

Advertisement

VIDEO HIGHLIGHT

Wilkerson Testimonials

New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

Promoted Headlines

Want more INSTORE? Subscribe to our newsletter.

Comment

Calendar

Single Tasking Day, Red Carpet Season and More Big Dates for February

The essential jeweler’s calendar for the month starts here.

mm

Published

on

4 With more than two billion users, you need to be sure you’ve fully explored the potential of Facebook. On the 15th Anniversary of Facebook’s Launch by Mark Zuckerberg and three friends, adopt the company’s motto, “Move Fast and Break Things,” and commit to shaking things up with your social media marketing. Test some sponsored posts. Get absurdly specific with your targeting. Try a contest. Try more video. Follow INSTORE’s Facebook page at facebook.com/instoremag.

Video: Gene the Jeweler Thought He’d Heard It All … Until This Tardy Employee Told His Story
Gene the Jeweler

Video: Gene the Jeweler Thought He’d Heard It All … Until This Tardy Employee Told His Story

Video: Take Advantage of These Tools to Improve Your Digital Marketing
Jim Ackerman

Video: Take Advantage of These Tools to Improve Your Digital Marketing

Video: Gene the Jeweler Sells a Diamond — and Gets Back a CZ
Gene the Jeweler

Video: Gene the Jeweler Sells a Diamond — and Gets Back a CZ

10 Red-carpet season rolls on with The Grammys today and The Academy Awards on Feb. 25. Slip into fashion-maven mode and get your customers excited about jewelry’s cutting-edge trends with tweets, snaps, posts and blogs.

14 Love with a touch of panic is one way to look at Valentine’s Day. And not just for the guys. If you need ideas, go to instoremag.com and test out our archive search.

22 On Single Tasking Day, let your brain do what it’s been designed so beautifully to handle — focus on one thing at a time: one conversation, one meal, one task, one baseball game.

Continue Reading

Calendar

A New Twist on White Sales, Thinking Differently about Resolutions and More Ideas for January

Start actually doing things!

mm

Published

on

1 On New Year’s Day, Earth begins another orbit of the sun, during which it will travel some 583 million miles. You too are beginning a journey, but in your case, the goal is to not find yourself in the same place in 365 days. When you make your resolutions this year, forget about the things you want to stop doing — instead, fill your list with goals that excite you. Don’t worry about how you’re going to achieve them. You’ll find a way. 2019? Bring it on!

Podcast: Holiday Sales These Jewelers Will Never Forget
Over the Counter

Podcast: Holiday Sales These Jewelers Will Never Forget

Podcast: Get Your Employees to Act Like They Own the Damn Place
JimmyCast

Podcast: Get Your Employees to Act Like They Own the Damn Place

Podcast: A Classic Holiday Poem is Reimagined in a Jewelry Store
Over the Counter

Podcast: A Classic Holiday Poem is Reimagined in a Jewelry Store

2 The 45th Anniversary of President Nixon’s Signing of the 55 mph Speed Limit into Law provides a perfect occasion to consider the idea of “more haste, less speed.” You’re more effective when you’re not frantic.

15 For more than 100 years, merchants have promoted White Sales in January. Why not surprise your customers with offers on platinum designs (or other “white” items)?

25 It’s Opposite Day: kids rejoice! And managers, too. Go to page 36 to read our lead package on contrarian business approaches.

Continue Reading

Calendar

Decemberitis Prep, Snow Promotions and More Tips for December

Some notable dates to remember during the most hectic month of the year.

mm

Published

on

18 It’s hard to believe that when the movie YOU’VE GOT MAIL was released on this date in 1998, people actually looked forward to opening their inbox. Today, the average office worker receives 125 emails per day, most of which are poorly written or even useless. To bring back that rom-com joy, set strict times for inbox maintenance (it’s not the first thing you have to do in the morning), experiment with email scanning services, and learn best practices (bold text is way better than all caps to emphasize something).

01 Let your staff know that you’re aware of DECEMBERITIS — that this month is king when it comes to phony absences as employees juggle work, shopping, holiday tasks and family obligations. Have staff sign off on schedules well in advance.

21 Tempt your customers to take a bet with your own snow promotion: a percentage point discount for every inch that falls in the week before Christmas.

31 NEW YEAR’S EVE means “Auld Lang Syne,” well-deserved toasts to your hard work this year and resolutions for 2019. Think big (Best Year Evah!) and think small (eat more fish oil, floss daily, join INSTORE’S Brain Squad). It’s going to be a terrific year.

Continue Reading

Most Popular