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Event Ideas for the Dog Days of Summer and More Big Dates for July

The dog days are officially upon us; so why not get tight with the dog owners in your market?

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The DOG DAYS are officially upon us; get tight with the dog owners in your market. Mark Diamond’s Jewelers in Albuquerque, NM, held an event that featured a “paw-tnership” with Animal Humane New Mexico, hot dogs on a grill, “pup-perazzi” taking photos, the sale of druzy paw pendants and a charity auction for a diamond bone pendant.

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Today is I FORGOT DAY. Urge clients to make up for all the birthdays and anniversaries they’ve missed.

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On the 40th anniversary of the release of NATIONAL LAMPOON’S ANIMAL HOUSE, hold a store event to mark this cultural milestone. What kind of party? “Toga! Toga! Toga!”

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Got a good customer celebrating a birthday today? Send them a singing telegram. (Today marks the 85th anniversary of the very first SINGING TELEGRAM ANNIVERSARY, delivered to singer Rudy Vallee on his 32nd birthday.)

The Brain Squad is INSTORE’s monthly survey panel, made up of owners and top managers of jewelry retail businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout INSTORE. Sign up here.

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Yarr! It’s International Talk Like a Pirate Day and More Important Dates for September

“I’ll be paying top dollar for whatever golden loot ye’ve got stashed in your little treasure chest.”

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19 Many jewelers seem to have forgotten what a lucrative earner gold buying can be. Luckily, International Talk Like A Pirate Day is here to remind you. Yarr, have some fun with your advertising. “Yes, me hearties, Cap’n Jack Black Diamond has gone straight. I’ll be paying top dollar for your doubloons, old lockets or whatever golden loot ye’ve got stashed in your little treasure chests. Come see the Cap’n before the sharks get ye.”

01 On NATIONAL NO RHYME (NOR REASON) DAY, challenge your customers on social media to come up with words that can’t be rhymed. Three you can probably put to good use in your posts that day are “spirit,” “silver” and “woman.”

06 Today is FIGHT PROCRASTINATION DAY, and if you’re one of the many afflicted, try this trick: when jotting down a to-do item, keep rephrasing it until it involves the use of your limbs: “Pick up phone and call …”, “Open laptop and search for …”

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Remembering Woodstock, The Little One’s First Day in Kindergarten, and More Useful August Dates

You’re always busy, but this month, get things done.

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19 Mark the 30th anniversary of the launch of Stephen Covey’s THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE by doing something in its spirit: keep a journal of everything you do, broken down into 30-minute increments. At the end of each workday, assign a value — 1, 2 or 3 (the lowest) — to your time, and at the end of the week, evaluate the results. They may well surprise you. Obviously you want to be spending at least half your time on No. 1s.

1 August is GET READY FOR KINDERGARTEN MONTH. On the first day of school, invite all new kindergarten moms to come in for mimosas and snacks. They can reward themselves for surviving this milestone.

4 The FIRST ELECTRIC LIGHTBULB sparked to life 140 years ago today. Mark the occasion with a brainstorming session with staff for fourth-quarter promotions.

15 Fifty years ago today, the promise of free music, a good time, and … umm … a pretty good shot at “getting lucky” drew 400,000 young people to WOODSTOCK, NY. To many folks, that’s much the same promise that jewelry makes (minus the music). Roll back the years with a store party.

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Halfway Point of The Year, America’s Birthday and More Important July Dates

And mark Seinfeld’s cultural anniversary with an event “about nothing really.”

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5 If your customers are “thirty-something singles with vague identities, no roots, and conscious indifference to morals,” then they’d probably respond to a Seinfeld night to mark THE 30TH ANNIVERSARY OF THE PREMIERE of the groundbreaking TV show. Just tell them it’s basically an event about nothing — a few beers, peruse the cases and wonder if George should have bought a Superfit ring.

2 At noon today, THE MIDPOINT OF THE YEAR, the first half of 2019 will give way to the important business end. Get out your notes from your January planning meetings and see what adjustments, if any, need to be made to your business plan.

4 On AMERICA’S BIRTHDAY, put together a collection of independent American jewelry designers using American gemstones.

24 It took 63 years for Father’s Day to go from whimsical thought to presidential declaration. Who is to say COUSIN’S DAY won’t make the big time as well? Start promoting.

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