The DOG DAYS are officially upon us; get tight with the dog owners in your market. Mark Diamond’s Jewelers in Albuquerque, NM, held an event that featured a “paw-tnership” with Animal Humane New Mexico, hot dogs on a grill, “pup-perazzi” taking photos, the sale of druzy paw pendants and a charity auction for a diamond bone pendant.
Today is I FORGOT DAY. Urge clients to make up for all the birthdays and anniversaries they’ve missed.
On the 40th anniversary of the release of NATIONAL LAMPOON’S ANIMAL HOUSE, hold a store event to mark this cultural milestone. What kind of party? “Toga! Toga! Toga!”
Got a good customer celebrating a birthday today? Send them a singing telegram. (Today marks the 85th anniversary of the very first SINGING TELEGRAM ANNIVERSARY, delivered to singer Rudy Vallee on his 32nd birthday.)