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Event Ideas for the Dog Days of Summer and More Big Dates for July

The dog days are officially upon us; so why not get tight with the dog owners in your market?

Published

6 years ago

June 6, 2018

Brain Squad Instore July 2018 Issue

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The DOG DAYS are officially upon us; get tight with the dog owners in your market. Mark Diamond’s Jewelers in Albuquerque, NM, held an event that featured a “paw-tnership” with Animal Humane New Mexico, hot dogs on a grill, “pup-perazzi” taking photos, the sale of druzy paw pendants and a charity auction for a diamond bone pendant.

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Today is I FORGOT DAY. Urge clients to make up for all the birthdays and anniversaries they’ve missed.

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On the 40th anniversary of the release of NATIONAL LAMPOON’S ANIMAL HOUSE, hold a store event to mark this cultural milestone. What kind of party? “Toga! Toga! Toga!”

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Got a good customer celebrating a birthday today? Send them a singing telegram. (Today marks the 85th anniversary of the very first SINGING TELEGRAM ANNIVERSARY, delivered to singer Rudy Vallee on his 32nd birthday.)

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”