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Event Ideas for the Dog Days of Summer and More Big Dates for July

The dog days are officially upon us; so why not get tight with the dog owners in your market?

Published

5 years ago

June 6, 2018

Brain Squad Instore July 2018 Issue

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The DOG DAYS are officially upon us; get tight with the dog owners in your market. Mark Diamond’s Jewelers in Albuquerque, NM, held an event that featured a “paw-tnership” with Animal Humane New Mexico, hot dogs on a grill, “pup-perazzi” taking photos, the sale of druzy paw pendants and a charity auction for a diamond bone pendant.

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Today is I FORGOT DAY. Urge clients to make up for all the birthdays and anniversaries they’ve missed.

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On the 40th anniversary of the release of NATIONAL LAMPOON’S ANIMAL HOUSE, hold a store event to mark this cultural milestone. What kind of party? “Toga! Toga! Toga!”

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Got a good customer celebrating a birthday today? Send them a singing telegram. (Today marks the 85th anniversary of the very first SINGING TELEGRAM ANNIVERSARY, delivered to singer Rudy Vallee on his 32nd birthday.)

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”