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Montana Bridal Jewelers Believe in Talking Less and Listening More

It’s the most important thing they’ve learned about selling engagement rings.

Published

6 years ago

August 16, 2018

INSTORE Staff Instore September 2018 Issue

Jim and Brandy Adair Adair Jewelers, Missoula, MT

Jim Adair’s first foray into jewelry retail was a mall store he bought with his father in 1982. In 2000, Adair built a larger freestanding store that became well known in Montana. This year, he opened the Adair Bridal Center with his wife, Brandy. It’s a 24,000 square-foot facility anchored by the 8,000 square-foot Adair Jewelers and the 4,000 square-foot Last Best Bridal Shop, both of which they own and operate. They rent the remaining space to other bridal-service businesses, which allows for easy cross-promotion. They manufacture much of their own bridal and have a large selection of loose diamonds and custom pieces.

The most important thing I’ve learned about selling engagement rings, is it’s easier and more efficient to talk less and listen more.
The most enjoyable thing about living in Montana is that I absolutely feel blesssed to see elk, deer, vison, pheasants, and wild turkeys on most days while driving to and from work.
My perfect day off doesn’t have to be perfect. It would just be nice to have them more often. When that does happen I’m sure it will involve a nap and a beer.
My secret talent is, all dogs and small children like me. I consider them to be excellent judges of character.
Right now on my “to-do-list” are these three things: 1) Full tilt Christmas merchandising 2) Hire more employees 3) Manage the website better
Describe a dream trip? Maybe something with your wife, me-over here. The one that wrote all these, so it’s legible.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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