Connect with us

Get Inspired

Montana Bridal Jewelers Believe in Talking Less and Listening More

It’s the most important thing they’ve learned about selling engagement rings.

mm

Published

on

Montana Bridal Jewelers Believe in Talking Less and Listening More
Jim and Brandy Adair Adair Jewelers, Missoula, MT

Jim Adair’s first foray into jewelry retail was a mall store he bought with his father in 1982. In 2000, Adair built a larger freestanding store that became well known in Montana. This year, he opened the Adair Bridal Center with his wife, Brandy. It’s a 24,000 square-foot facility anchored by the 8,000 square-foot Adair Jewelers and the 4,000 square-foot Last Best Bridal Shop, both of which they own and operate. They rent the remaining space to other bridal-service businesses, which allows for easy cross-promotion. They manufacture much of their own bridal and have a large selection of loose diamonds and custom pieces.


  • The most important thing I’ve learned about selling engagement rings, is it’s easier and more efficient to talk less and listen more. 
  • The most enjoyable thing about living in Montana is that I absolutely feel blesssed to see elk, deer, vison, pheasants, and wild turkeys on most days while driving to and from work. 
  • My perfect day off doesn’t have to be perfect. It would just be nice to have them more often. When that does happen I’m sure it will involve a nap and a beer. 
  • My secret talent is, all dogs and small children like me. I consider them to be excellent judges of character. 
  • Right now on my “to-do-list” are these three things: 1) Full tilt Christmas merchandising 2) Hire more employees 3) Manage the website better 
  • Describe a dream trip? Maybe something with your wife, me-over here. The one that wrote all these, so it’s legible.  

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular