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Take a Page from Toilet Paper Producers for This Themed Event

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Take a Page from Toilet Paper Producers for This Themed Event

Each year, Quilted Northern sponsors a Toilet Paper Wedding Dress Contest in which entrants – there were more than 1,500 last year – create designs using nothing but tissue, tape, glue and thread. According to the sponsors, the contest highlights “what is truly possible when toilet paper is crafted for greatness.” It also does a fantastic job of reframing the way people may think of Quilted Northern’s products to stress quality and attention to detail. (And let’s not forget the media interest in such a bizarre contest.) Is there something you could do that is as clever? How about teaming up with a paper clip maker with a promise to make a winning ring design in real gold? A competition for necklaces made of soda can pull-tabs? Earrings made of …

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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