Connect with us

Brainstorms

Take a Page from Toilet Paper Producers for This Themed Event

mm

Published

on

Each year, Quilted Northern sponsors a Toilet Paper Wedding Dress Contest in which entrants – there were more than 1,500 last year – create designs using nothing but tissue, tape, glue and thread. According to the sponsors, the contest highlights “what is truly possible when toilet paper is crafted for greatness.” It also does a fantastic job of reframing the way people may think of Quilted Northern’s products to stress quality and attention to detail. (And let’s not forget the media interest in such a bizarre contest.) Is there something you could do that is as clever? How about teaming up with a paper clip maker with a promise to make a winning ring design in real gold? A competition for necklaces made of soda can pull-tabs? Earrings made of …

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

Promoted Headlines

Most Popular