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Take a Page from Toilet Paper Producers for This Themed Event

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Take a Page from Toilet Paper Producers for This Themed Event

Each year, Quilted Northern sponsors a Toilet Paper Wedding Dress Contest in which entrants – there were more than 1,500 last year – create designs using nothing but tissue, tape, glue and thread. According to the sponsors, the contest highlights “what is truly possible when toilet paper is crafted for greatness.” It also does a fantastic job of reframing the way people may think of Quilted Northern’s products to stress quality and attention to detail. (And let’s not forget the media interest in such a bizarre contest.) Is there something you could do that is as clever? How about teaming up with a paper clip maker with a promise to make a winning ring design in real gold? A competition for necklaces made of soda can pull-tabs? Earrings made of …

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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