Brainstorms

Take a Page from Toilet Paper Producers for This Themed Event

Published

6 years ago

August 17, 2018

INSTORE Staff Instore September 2018 Issue

Each year, Quilted Northern sponsors a Toilet Paper Wedding Dress Contest in which entrants – there were more than 1,500 last year – create designs using nothing but tissue, tape, glue and thread. According to the sponsors, the contest highlights “what is truly possible when toilet paper is crafted for greatness.” It also does a fantastic job of reframing the way people may think of Quilted Northern’s products to stress quality and attention to detail. (And let’s not forget the media interest in such a bizarre contest.) Is there something you could do that is as clever? How about teaming up with a paper clip maker with a promise to make a winning ring design in real gold? A competition for necklaces made of soda can pull-tabs? Earrings made of …

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”