Let your clients take selfies with your most spectacular jewelry.
A shiny, bright new thing can make everything else look dull and in need of replacement.
A proven strategy to combat those people who always insist on last-minute changes.
Three ideas to boost the likelihood of serendipitous encounters.
When you need a phrase to stick in the mind, try this trick of sound.
Sponsoring a 14K run will conjure thoughts of jewelry.
Think of it as a real-estate opportunity.
This could be a great way to show clients how much you care.
A jeweler gives every Christmas a real meaning.
Capturing footprints and noseprints could be a hit with your customers.
Each year, Quilted Northern sponsors a Toilet Paper Wedding Dress Contest in which entrants – there were more than 1,500 last year – create designs using...
Instead of having a jewelry designer come in and do a trunk show, have it last a week or even more and call it a “residency,”...
A recent study by health researchers at Uppsala University found that when Swedes take time off, antidepressant prescriptions go down. Hardly surprising. More interesting was a...
This extreme tactic is guaranteed to bring you attention.
What to do with a little girl who becomes enthralled with a jewelry brochure from your store and then spends days telling everyone who will listen...
Have a bold new idea to improve performance at your store? Look for a way to present it as coming from far away, like an Icelandic...
At its heart, Valentine’s Day is about sweet-smelling things that go together (roses, chocolates, people sometimes). In the spirit of the day, Mees Jewelry in Chillicothe,...
Try this to make your employee rewards truly special.
Baked goods for a holiday gift? There's a twist.
Here’s another great nametag idea from author and speaker Scott Ginsberg (“that guy with the nametag”). Ginsberg tells of a hotel in Cleveland, home to the...
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