Brainstorms

Could Your Staff Be Used as Mobile Billboards?

This pet store owner offers cash in exchange for wrapping staff members’ vehicles.

Published

1 year ago

April 7, 2023

INSTORE Staff Instore April 2023 Issue

Doctors have mostly stopped making house calls, but jewelers should probably give them some thought. “People tend to part with their possessions a lot easier in the comfort of their own home,” one jeweler told us, adding it had been extremely profitable for them. “There is a jewel in every junk pile. Some pieces are plain gold bands, others could be vintage Cartier or Van Cleef pieces. You just never know what you can find.”

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”