Brainstorms

Could Your Staff Be Used as Mobile Billboards?

This pet store owner offers cash in exchange for wrapping staff members’ vehicles.

Published

3 years ago

April 7, 2023

INSTORE Staff Instore April 2023 Issue

Doctors have mostly stopped making house calls, but jewelers should probably give them some thought. “People tend to part with their possessions a lot easier in the comfort of their own home,” one jeweler told us, adding it had been extremely profitable for them. “There is a jewel in every junk pile. Some pieces are plain gold bands, others could be vintage Cartier or Van Cleef pieces. You just never know what you can find.”

Wilkerson Testimonials

Cleaning House for a New Generation

At Komara Jewelers in Canfield, Ohio, Wilkerson handled all the aspects of its retirement sale just as owner Bob Komara’s children took over day-to-day operations of the business. They’d used other companies before, says Brianna Komara-Pridon, but they didn’t compare. “If we had used Wilkerson then, it would have been so much better.”