Brainstorms

Why You Should Find Your Unfair Advantage

Instead of wishing the world were fairer, figure out how to sharpen your edge.

Published

2 years ago

May 30, 2023

INSTORE Staff Instore May 2023 Issue

While most of us agree that making the world a fairer place would be a good thing, when it comes to business, such thinking is probably only going to set you back, says blogger Jakob Greenfeld. “Instead of worrying about how unfair the world is, you’re better off focusing on your own unfair advantages and coming up with a plan to add more to your repertoire,” he says. That can mean simply being more effective at leveraging your existing strengths — marketplace trust, existing customer base, experience — or not spurning opportunities to get an edge, such as taking advantage of tax breaks. Either way, thinking of how to get an unfair advantage can be a useful way to frame your approach to business or new projects.

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”