Brainstorms

Why You Should Find Your Unfair Advantage

Instead of wishing the world were fairer, figure out how to sharpen your edge.

Published

11 months ago

May 30, 2023

INSTORE Staff Instore May 2023 Issue

While most of us agree that making the world a fairer place would be a good thing, when it comes to business, such thinking is probably only going to set you back, says blogger Jakob Greenfeld. “Instead of worrying about how unfair the world is, you’re better off focusing on your own unfair advantages and coming up with a plan to add more to your repertoire,” he says. That can mean simply being more effective at leveraging your existing strengths — marketplace trust, existing customer base, experience — or not spurning opportunities to get an edge, such as taking advantage of tax breaks. Either way, thinking of how to get an unfair advantage can be a useful way to frame your approach to business or new projects.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”