The big box experience may not be one you want to emulate, but there’s one area they do well: private label brands. Retail consultant Megan Crabtree suggests you develop your own in-house bridal brand. “By creating your own private label line, you can control the branding, pricing, and distribution of your products, leading to higher margins and customer loyalty. This strategy allows you to differentiate your store in a competitive market and appeal to customers seeking unique and high-quality jewelry,” she says. Moreover, having a product with a unique story behind it can resonate with customers and create a stronger emotional connection to your overall store brand, Crabtree says.
