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Raise the Stakes With Your Post-Christmas Clearance Sale

A Gambler’s Sale makes every day a bet for your customers.

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Once the clock strikes 12 on Christmas Eve, the race is on to move any seasonal or other time-sensitive merchandise as quickly as possible. To help you, consider a “Gambler’s Sale.” The idea is that you increase the discounts every day, while making clear you have only a limited number of each piece. Your customer base then gambles on how long they should wait before they pounce to claim the item.

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Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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