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Want to Keep Your Good Employees? Make It Worth Their While

Seth Godin says it’s up to employers to create conditions in which workers want to stay.

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Want to Keep Your Good Employees? Make It Worth Their While
PHOTO: ISTOCKPHOTO

Depending on the study, something like two-thirds of American businesses are struggling to retain staff. And this is mostly seen as a bad thing: hiring, onboarding and training are expensive, time consuming and a drain on resources. But business author Seth Godin says we are looking at it wrong. “Turnover is a good thing,” he said on a recent episode of the Tim Ferriss Show podcast, noting that 40-year careers at one place are an anachronism. “What I would do if I were running a real company is I would say the first thing you’ve got to do on your first day is update your LinkedIn page and keep it up to date. I don’t want you to stay here because you can’t get a better job. I want you to stay here because the conditions we’ve created, the work we are doing is worth you staying here for. And then I would listen. If I’m not creating the conditions where the people who I need to be dancing with want to stay, I have to change the conditions, not curse the people who are leaving. And if I can keep somebody here for a long time, it’s because they want to stay here.”

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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