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Want to Keep Your Good Employees? Make It Worth Their While

Seth Godin says it’s up to employers to create conditions in which workers want to stay.

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Want to Keep Your Good Employees? Make It Worth Their While
PHOTO: ISTOCKPHOTO

Depending on the study, something like two-thirds of American businesses are struggling to retain staff. And this is mostly seen as a bad thing: hiring, onboarding and training are expensive, time consuming and a drain on resources. But business author Seth Godin says we are looking at it wrong. “Turnover is a good thing,” he said on a recent episode of the Tim Ferriss Show podcast, noting that 40-year careers at one place are an anachronism. “What I would do if I were running a real company is I would say the first thing you’ve got to do on your first day is update your LinkedIn page and keep it up to date. I don’t want you to stay here because you can’t get a better job. I want you to stay here because the conditions we’ve created, the work we are doing is worth you staying here for. And then I would listen. If I’m not creating the conditions where the people who I need to be dancing with want to stay, I have to change the conditions, not curse the people who are leaving. And if I can keep somebody here for a long time, it’s because they want to stay here.”

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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