Brainstorms

”Just Shut ’er Down’ for 10 Days

We’re all in favor of this idea for a January break.

Published

1 year ago

January 15, 2023

INSTORE Staff Instore January 2023 Issue

We’re ready to start a campaign (#breather): The middle of January should be declared a no-work zone for jewelers. The idea comes from Dennis Petimezas of Watchmakers Diamonds & Jewelry in Johnstown, PA. “All jewelers should just ‘shut ’er down’ for 10 days in the middle of January. Why not? You’ve done all the sizing, etc. from December, your customers have spent their money, and no one is ready to begin buying for Valentine’s Day,” he says. Dennis’s idea is not without its supporters. “Lock the door and walk away for a few days. Tucson is lovely that time of year!” adds Jo Goralski, owner of The Jewelry Mechanic in Oconomowoc, WI. If the Greek islands can do it, why not America’s jewelers?

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”