Connect with us

Brainstorms

What’s in a Name? Maybe Enhanced Store Culture

Give new meaning to those Mavericks, Spooners and Bowdlers in your store.

mm

Published

on

What’s in a Name? Maybe Enhanced Store Culture

July is a month for the birthdays of men who gave their names to the English language, including “quisling” from Nazi collaborator Vidkun Quisling (July 18), “spoonerisms” from the perpetually tongue-tied William Spooner (July 22), “maverick” from the Texas rancher Samuel Maverick (July 23), and “bowdlerize” from Shakespeare “purifier” Thomas Bowdler (July 11). Is there something exceptional that happens in the day-to-day running of your store that you could immortalize with the name of an employee? Maybe a “Smithee” for that bench jeweler who creates magic when refurbishing a ring or a “Lee-fer” for a salesperson who sells two add-ons? It’s all about building a store culture and encouraging good behaviors.

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular