Brainstorms

What’s in a Name? Maybe Enhanced Store Culture

Give new meaning to those Mavericks, Spooners and Bowdlers in your store.

Published

10 months ago

July 7, 2023

INSTORE Staff Instore July 2023 Issue

What’s in a Name? Maybe Enhanced Store Culture

July is a month for the birthdays of men who gave their names to the English language, including “quisling” from Nazi collaborator Vidkun Quisling (July 18), “spoonerisms” from the perpetually tongue-tied William Spooner (July 22), “maverick” from the Texas rancher Samuel Maverick (July 23), and “bowdlerize” from Shakespeare “purifier” Thomas Bowdler (July 11). Is there something exceptional that happens in the day-to-day running of your store that you could immortalize with the name of an employee? Maybe a “Smithee” for that bench jeweler who creates magic when refurbishing a ring or a “Lee-fer” for a salesperson who sells two add-ons? It’s all about building a store culture and encouraging good behaviors.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”