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What’s in a Name? Maybe Enhanced Store Culture

Give new meaning to those Mavericks, Spooners and Bowdlers in your store.

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What’s in a Name? Maybe Enhanced Store Culture

July is a month for the birthdays of men who gave their names to the English language, including “quisling” from Nazi collaborator Vidkun Quisling (July 18), “spoonerisms” from the perpetually tongue-tied William Spooner (July 22), “maverick” from the Texas rancher Samuel Maverick (July 23), and “bowdlerize” from Shakespeare “purifier” Thomas Bowdler (July 11). Is there something exceptional that happens in the day-to-day running of your store that you could immortalize with the name of an employee? Maybe a “Smithee” for that bench jeweler who creates magic when refurbishing a ring or a “Lee-fer” for a salesperson who sells two add-ons? It’s all about building a store culture and encouraging good behaviors.

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Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale

When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs. Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals. “They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”

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