Brainstorms

Here’s How to Create Your Own Shortcuts

NFC tags allow you to automate a huge number of tasks.

Published

7 months ago

September 26, 2023

INSTORE Staff Instore October 2023 Issue

NFC tags are small stickers that store data, allowing you to automate daily routines with a smartphone. With a quick tap, a staff member, for example, could trigger a checklist for doing your closing down procedure, or you could use an NFC tag to direct a customer to a social media page or reviews about a product or service. You could set one to turn on your store’s Wi-Fi and launch your music app when you arrive at work, or prompt everyone to mute their phones at the start of a meeting. The tasks are easy to set through iPhone’s Shortcuts app (or an app like NFC Tools for Android), and at 30 to 40 cents apiece, cheap enough that you can experiment wildly. And if you come up with a neat use for a jeweler, let us know!

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”