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Here’s How to Create Your Own Shortcuts

NFC tags allow you to automate a huge number of tasks.




Here’s How to Create Your Own Shortcuts

NFC tags are small stickers that store data, allowing you to automate daily routines with a smartphone. With a quick tap, a staff member, for example, could trigger a checklist for doing your closing down procedure, or you could use an NFC tag to direct a customer to a social media page or reviews about a product or service. You could set one to turn on your store’s Wi-Fi and launch your music app when you arrive at work, or prompt everyone to mute their phones at the start of a meeting. The tasks are easy to set through iPhone’s Shortcuts app (or an app like NFC Tools for Android), and at 30 to 40 cents apiece, cheap enough that you can experiment wildly. And if you come up with a neat use for a jeweler, let us know!

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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