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How a Quick Pet Impression Can Give You a New Profit Category

Capturing footprints and noseprints could be a hit with your customers.

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How a Quick Pet Impression Can Give You a New Profit Category

The pet jewelry category remains small, but it’s growing fast. Revolution Jewelry Works in Colorado Springs, CO, decided to leverage its location next to an organic pet food store by offering a fun gift idea involving customized pet impression jewelry. “Our team discovered a way to make quick molds of pet prints (paws and noses), so clients can come in with their pet and we can take the impression in two seconds or less,” says owner Jennifer Farnes, “Once we have the impression, we create a wax, cast the item, and attach any findings needed for completion. It is a perfect impression with every little feature of adorable animal noses and paws!” Sometimes your next great business idea can be under your nose, or more precisely, right next door.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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