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How a Quick Pet Impression Can Give You a New Profit Category

Capturing footprints and noseprints could be a hit with your customers.

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How a Quick Pet Impression Can Give You a New Profit Category

The pet jewelry category remains small, but it’s growing fast. Revolution Jewelry Works in Colorado Springs, CO, decided to leverage its location next to an organic pet food store by offering a fun gift idea involving customized pet impression jewelry. “Our team discovered a way to make quick molds of pet prints (paws and noses), so clients can come in with their pet and we can take the impression in two seconds or less,” says owner Jennifer Farnes, “Once we have the impression, we create a wax, cast the item, and attach any findings needed for completion. It is a perfect impression with every little feature of adorable animal noses and paws!” Sometimes your next great business idea can be under your nose, or more precisely, right next door.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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