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How a Quick Pet Impression Can Give You a New Profit Category

Capturing footprints and noseprints could be a hit with your customers.

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How a Quick Pet Impression Can Give You a New Profit Category

The pet jewelry category remains small, but it’s growing fast. Revolution Jewelry Works in Colorado Springs, CO, decided to leverage its location next to an organic pet food store by offering a fun gift idea involving customized pet impression jewelry. “Our team discovered a way to make quick molds of pet prints (paws and noses), so clients can come in with their pet and we can take the impression in two seconds or less,” says owner Jennifer Farnes, “Once we have the impression, we create a wax, cast the item, and attach any findings needed for completion. It is a perfect impression with every little feature of adorable animal noses and paws!” Sometimes your next great business idea can be under your nose, or more precisely, right next door.

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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