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You Won’t Believe What This Jeweler Did to Make His Community Love Him

A jeweler gives every Christmas a real meaning.

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Siegel’s Jewelry in Paso Robles, CA, walked the Christmas walk last year. On Christmas Eve, they put a tree outside their front door with approximately 50 gifts worth $10-$50 each for anyone in need of a present but who couldn’t afford one. “On the following Monday, all the gifts were gone and a note under our door said how nice it was that people like you are still around,” said owner Ken Siegel. Such were the feelings of goodwill generated by the gesture that Siegel’s decided to up their generosity: “This year we will be doing our gift tree each night for seven nights before Christmas,” Siegel said.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

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Brainstorms

Why Bank Closings Could Be Good News for Your Store

Bet the bank!

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American banks have closed 9,000 branches in the last decade as digital banking and other trends have resulted in fewer people visiting their physical outlets. While that’s bad news in some communities where consumers now have to travel great distances to find a branch, it’s good news for jewelers, especially those looking for a new location. Few other abandoned commercial buildings are such a good fit for jewelers, given bank branches’ often central locations on Main Street, security-driven designs, features such as walk-in vaults and often cool, retro designs. Pondered a move lately? Keep an eye on your local bank.

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Brainstorms

Brand Founder Stamps Cellphone Number on Inside of Products

This could be a great way to show clients how much you care.

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Ralph Anderl, the founder of high-end eyeglass brand IC! Berlin, stamps his cell phone number on the inside of every frame his company makes to allow any customer to get in direct contact over an issue with their glasses. Every business owner claims to stand by their products, but it’s rare for one to make him or herself so available. True, a customer may not want your phone number inside his fiancée’s engagement ring, but could you do something similar — put your mobile number on all receipts or anywhere else to allow the customer to get in touch immediately?

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Brainstorms

How a Quick Pet Impression Can Give You a New Profit Category

Capturing footprints and noseprints could be a hit with your customers.

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The pet jewelry category remains small, but it’s growing fast. Revolution Jewelry Works in Colorado Springs, CO, decided to leverage its location next to an organic pet food store by offering a fun gift idea involving customized pet impression jewelry. “Our team discovered a way to make quick molds of pet prints (paws and noses), so clients can come in with their pet and we can take the impression in two seconds or less,” says owner Jennifer Farnes, “Once we have the impression, we create a wax, cast the item, and attach any findings needed for completion. It is a perfect impression with every little feature of adorable animal noses and paws!” Sometimes your next great business idea can be under your nose, or more precisely, right next door.

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