Brainstorms

You Won’t Believe What This Jeweler Did to Make His Community Love Him

A jeweler gives every Christmas a real meaning.

Published

5 years ago

December 10, 2018

INSTORE Staff Instore December 2018 Issue

Siegel’s Jewelry in Paso Robles, CA, walked the Christmas walk last year. On Christmas Eve, they put a tree outside their front door with approximately 50 gifts worth $10-$50 each for anyone in need of a present but who couldn’t afford one. “On the following Monday, all the gifts were gone and a note under our door said how nice it was that people like you are still around,” said owner Ken Siegel. Such were the feelings of goodwill generated by the gesture that Siegel’s decided to up their generosity: “This year we will be doing our gift tree each night for seven nights before Christmas,” Siegel said.

Related Topics: jewelry stores in California

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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