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You Won’t Believe What This Jeweler Did to Make His Community Love Him

A jeweler gives every Christmas a real meaning.

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Siegel’s Jewelry in Paso Robles, CA, walked the Christmas walk last year. On Christmas Eve, they put a tree outside their front door with approximately 50 gifts worth $10-$50 each for anyone in need of a present but who couldn’t afford one. “On the following Monday, all the gifts were gone and a note under our door said how nice it was that people like you are still around,” said owner Ken Siegel. Such were the feelings of goodwill generated by the gesture that Siegel’s decided to up their generosity: “This year we will be doing our gift tree each night for seven nights before Christmas,” Siegel said.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than Delivered

Even successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. When it comes to paying for the move and expansion, Price says the road ahead is clear. “When we close on the next two stores, there’s no worries about finances.”

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Brainstorms

In the Year 2020, Think Two and 20

It’s the secret formula to habit change.

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TWO MINUTES AND 20 seconds. They should be your targets if you’re trying to get a new habit — be it walking, meditating or even reading more business books — to take root in 2020. Two minutes is an acceptably low target for Day 1 to start building momentum with your new habit, says productivity writer James Clear in his book Atomic Habits. As for the 20 seconds, that’s the time you should aim to cut between your inert state (like being couch-bound) and actually doing something. “If you reduce the amount of activation energy required, tough things become easy. So make new habits 20 seconds easier to start,” says Shawn Achor, author of the bestseller Big Potential. Examples could include leaving a job ready to work on overnight, scheduling an internet blackout first thing in the morning, or conversely, to make a bad habit harder to fall into, taking the batteries out of the remote control.

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Brainstorms

Why You Should Try Being Average for a Day

It will change your mindset.

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IF YOU SUFFER from perfectionism, or even just stress-causing high-standards, the cognitive therapist David Burns urges you try this for a day: Try to be normal. “I dare you to try to be ‘average,’” he writes in his bestseller Feeling Good. “Does the prospect seem blah and boring? … I predict two things will happen. First, you won’t be particularly successful at being ‘average.’ Second, in spite of this, you will receive substantial satisfaction from what you do. More than usual.”

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Brainstorms

Ever Considered Making Your Own Store Beverage? Here’s Why You Should

This jewelry store partnered with a local juice store to do it.

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WHO HASN’T THOUGHT of creating their very own beverage brand? H1912 in Princeton, NJ, partners with local juice store Tico’s to create its own cold-pressed blend that it serves to clients. “We wanted to provide something different that sets us apart from other retailers and would also tie into our upbeat and fun shopping experience. What better way than to enjoy a refreshing, all-organic, cold-pressed juice made of ginger, lemon, pear, and mango packaged in an 8-ounce glass bottle with our logo on the front?” explained former store director Lea D’Onofrio.

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