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You Won’t Believe What This Jeweler Did to Make His Community Love Him

A jeweler gives every Christmas a real meaning.

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You Won’t Believe What This Jeweler Did to Make His Community Love Him

Siegel’s Jewelry in Paso Robles, CA, walked the Christmas walk last year. On Christmas Eve, they put a tree outside their front door with approximately 50 gifts worth $10-$50 each for anyone in need of a present but who couldn’t afford one. “On the following Monday, all the gifts were gone and a note under our door said how nice it was that people like you are still around,” said owner Ken Siegel. Such were the feelings of goodwill generated by the gesture that Siegel’s decided to up their generosity: “This year we will be doing our gift tree each night for seven nights before Christmas,” Siegel said.

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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