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You Won’t Believe What This Jeweler Did to Make His Community Love Him

A jeweler gives every Christmas a real meaning.

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You Won’t Believe What This Jeweler Did to Make His Community Love Him

Siegel’s Jewelry in Paso Robles, CA, walked the Christmas walk last year. On Christmas Eve, they put a tree outside their front door with approximately 50 gifts worth $10-$50 each for anyone in need of a present but who couldn’t afford one. “On the following Monday, all the gifts were gone and a note under our door said how nice it was that people like you are still around,” said owner Ken Siegel. Such were the feelings of goodwill generated by the gesture that Siegel’s decided to up their generosity: “This year we will be doing our gift tree each night for seven nights before Christmas,” Siegel said.

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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