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Just a little bit more attention to that bride-to-be customer.
Problems can arise if you aren’t vigilant about how your receipts and payments are tracking.
Commercial shoot for Smyth Jewelers becomes mini-reality show.
Pick the right attributes and you will score a real winner.
“Yes, we do. We love providing services for free. It’s what keeps us in business. What other handouts would you like today?” … To the person...
The stars were wearing long earrings with swing and movement.
There are no shortcuts made to quickly fill a staff gap.
“I’m not comfortable with that.” Why use it? This is a good enough reason to object to anything because comfort is everything. And people won’t inquire...
A new website, podcasts, webinars and more come online from INSTORE.
The joy of surprises...
Why can’t a woman propose to a man?
This Virginia jeweler had an amazing impact on his community.
The trick that worked in New Mexico.
Some notable dates to remember during the most hectic month of the year.
Re-orders seem to be the trend in October's hottest brands.
See how you can remain on the game while enjoying the Christmas season.
A jeweler gives every Christmas a real meaning.
Here's what our brain squad found to be the most effective holiday sales strategies.
She doesn't wait for chances, she goes for it!
Yes: 63% Sometimes it is a spontaneous splurge in the middle of the week, sort of just because. Other times, when I am faced with having...
There’s no place like home, unless it’s your local jewelry store.
This easy sales technique can create huge diamond sales in your store.
How and why to create a custom visual standards manual for your store.
It's worth it to both you and your customer.
Second- and third-generation family members combine rustic and elegant elements for eye-catching results.
Her jewelry is beautiful yet practical.
For a successful holiday season, practice, practice, practice.
Upgrade the dress code in your man cave.
Discover these elegant December pieces.
Any random day in the life of a jeweler provides plenty of stories to tell – whether those tales are heartwarming, infuriating, funny or odd. But...