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Yes to Yellow: The Latest Runway Trend Influencing Jewelry Design

Not-so-mellow yellow!




Brandon Maxwell Spring 2019 ‘Runway Show, courtesy of Rex/Shutterstock

NOT-SO-MELLOW YELLOW livened up the international spring 2019 runway shows. A sunny, vibrant palette that ranged from playful to sophisticated shone with exuberance. Although yellow is not a color easily adapted to ready-to-wear, it is a versatile accent in jewelry. The glimmer of yellow gold continues to be stronger than ever in diamond jewelry. And gemstones, from vivid yellow diamonds to sapphires to deep citrines, brighten up any outfit and any day.

Sylva & Cie

Blackened silver, 14K rose gold and amber bulb drop earrings with accent diamonds.



VTSE Jewelry

18K yellow gold and yellow diamond double heart ring.

Price on request


Meredith Marks

Stardust cuff in 14K yellow gold with a combination of rose and full cut diamonds.


Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.



Wilkerson Testimonials

Not GOB (Going Out of Business) but TMM (Too Much Merchandise)? It’s Wilkerson To the Rescue!

With a remodeling project looming, the time was right for Steve and Linda Hammalian, owners of Little Treasure Jewelers in Gambrills, MD, to call in the Wilkerson pros. The couple needed to liquidate excess, aging inventory. Steve says he’d totally recommend them. “Wilkerson offered a comprehensive solution in terms of advertising, in terms of on-site presence and for their overall enthusiasm. They’re also really nice people.”

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Hot Sellers

Here Are the Top Picks for March According to Our Brain Squad

Hearts on Fire took the top spot.




Wedding band season is upon us!! Benchmark is one of our main vendors, and I love telling people that they’re in Tuscaloosa, AL. Customers love hearing that their bands are made in the USA! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

Top-selling vision brands in March

Hearts On Fire (5), Rolex (4), ELLE (3), Gabriel & Co. (3), Ippolita (3), Breitling (2), John Hardy (2), Kelly Waters (2), Noam Carver (2), Officina Bernardi (2), Pandora (2), Quality Gold (2), Rembrandt Charms (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in April.

  • One of our top sellers for the last two months has been the sterling line of Officina Bernardi. Their new line with hearts in rose already has been a big reorder. Their new gold line has expanded and is unique with a very good price point. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Hearts On Fire, Empire Corp. and Coast Diamond. All types of diamond jewelry were good in March. — Richard Frank, Goldstein’s, Mobile, AL
  • Ed Levin silver earrings, estate rings and Victorian antique earrings, Michou silver earrings … It was really a “for your ears only” kind of month! — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • March was driven by custom work, engagement rings, and timepieces (Rolex, Breitling, Panerai). — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Morganite in rose gold always sells. I set up a dozen pieces and they sell. — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Our “Stems and Gems” line of silver mixed with natural stones has taken off! — Linda McEathron, Design House, Waco, TX
  • Hearts on Fire diamonds are hot for us. We also had a strong month with Ippolita and John Hardy. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Victorian rings … I wish I could reorder them! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • We sold gold earrings, mainly hoop styles, as well as pearls, diamonds and custom. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Wire-wrapped bracelets are still flying out the door! — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Engagement rings with lab-grown center diamonds and Bella Cavo jewelry from Kelly Waters. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We did fairly well with Breitling and we actually sold some really nice engagement rings (quality, not quantity). We also added Omega later on in the month and have had some nice success with the watch brand already. — Marc Majors, Sam L. Majors, Midland, TX
  • Stackable rings still remain quite popular. And it leads to multiple sales to the same customer as collectibles. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Noam Carver is a hot bridal line for us! Our estate jewelry section is always a big hit, too. — Christine Osborne, Christopher’s Fine Jewelry and Rare Coins, Des Moines, IA
  • Custom platinum pieces were neck-and-neck with pearls in March. In-house Celtic knot pieces made the trifecta of top sellers. April seems to be starting off well for its assigned birthstone. — James Doggett, Doggett Jewelry, Kingston, NH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Tools and Services

Premier Peers, African School Campaign and More Service News for May

A trade show to help foster a sense of community…




Premier Peers

Emerald Expositions’ new PREMIER Show, which will launch in Las Vegas this May, is already making its mark by fostering meet-ups across the country for participating designers. The goal is to not only have a great trade show, but also to help foster a sense of community.

African School Campaign

Gem Legacy, a nonprofit supporting gem mining communities, seeks $50,000 for the Arusha Gem Cutting School in Tanzania. Funds will be used to replace 30-year-old machines with new American-made Facetron machines, giving students the opportunity to learn the skills they need to find jobs.


Future Perfect

When the time comes, will you be ready for retirement? The Edge Retail Academy’s Retirement Readiness Program is the perfect playbook for jewelry industry professionals who want to make sure they’re on track for the future.

Desert Select

The Select Jewelry Show has announced the launch of a Tucson show to take place on Feb. 2-3, 2020 at the Westin la Paloma Resort. The two-day event will host qualified buyers in an elegant yet fun and relaxed atmosphere.

Gems On Track

The Swiss Gemmological Institute (SSEF) has launched GemTrack, a new service that links cut stones to the rough stones of their origins. GemTrack uses expert crystallographic, structural, chemical and microscopic analyses to allow for detailed and potentially unique characterization and fingerprinting of rough stones.

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Jewelry Pro Gear

From a Bracelet Fastener to an Elephant Ring Dish, Here’s Some Cool Stuff for Your Store

The cheese board and knives by Stephen Webster are not to be missed.




Mouse in the House

There are many cheese boards in the world, but none quite as distinguished as this stunning mouse-themed set from renowned jeweler Stephen Webster. This is a mouse you’ll be glad to see in your cupboard.


Triple Decker

A beautiful ring box with the space to hold an entire three-ring wedding set! Made with luxurious velvet and grosgrain ribbon. Monogram available.



Pixie Perfect

The Bracelet Fastener from Fairy Fastener is exactly what you’re hoping it’ll be: an ergonomically weighted, ingeniously designed answer to the eternal question of how on earth anyone is supposed to fasten a bracelet clasp without help.


Twinkle Tunes

Give your jewels the home they deserve: this handmade Italian inlaid musical jewelry box will organize your treasures with the utmost luxury. Designed by Hedy Kegan for Splendid Music Box.



Petite, pretty, and too precious for words, this painted pachyderm is perfectly poised to protect any pieces you place in its charge. With a gentle gleam of gold and teeny tiny trunk, this elephantine dish would brighten up any shelf or nightstand.


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