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Like the Millennial Mama Herself, Her Jewelry Is Beautiful Yet Practical

Her jewelry is beautiful yet practical. 




WHEN SHE ISN’T MAKING conference calls, scheduling nap time, or meeting with advisory boards, the Millennial Mama does her best to make time for herself, which includes dressing up in beautiful yet affordable jewelry. But her everyday jewelry won’t be at risk of being caught on a delicate blankie, nor will it scratch the most precious of runny noses.

1. Delphine Leymarie

Even when this new mama is furiously typing away on her iMac, she’s never not thinking of the little person whose heartbeat she watched on a monitor not so long ago, as reflected in her go-to earrings.

Hand-created Heartbeat stud earrings in 18K recycled yellow gold (shown here as a set but also available as a single earring)



2. Alexis Bittar

Thrifty yet bold, the Millennial Mama seeks fashionable jewelry that is created by brands that make statements without damaging her bank account.

Handcrafted lucite and gunmetal-tone, plated brass and crystal encrusted hinged bangle bracelet


3. Baume

One of the truly millennial-like characteristics about this mama is that even though she loves the look of a fine watch, she also cares greatly about ethics and the environment – and will teach her child to do the same.

41mm Small Second customizable gold-toned and white watch with burgundy-colored, ethically created cotton strap



4. Wendy Brandes

The Millennial Mama does it all with attitude, pizzazz, and in a pair of killer heels, which is why she chose a pinky ring that would reflect both her go-getter outlook as well as her appreciation for the latest trends.

Sterling silver and white diamond “Signet Ring for Rebel Women” containing 28 bead-set round brilliant cut diamonds (0.05 TCW) and depicting a high-heel shoe in the center



Barbara Palumbo is a watch and jewelry industry writer, journalist and speaker. She manages the blogging websites and



Gene the Jeweler

When Gene the Jeweler Speaks, His Employees Listen

In this episode of Jimmy DeGroot’s Gene the Jeweler series, Gene has a simple request for his employees. The good news is that they follow his instructions. The bad news is that they follow a bit too literally.

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Hot Sellers

Here Are the Top Picks for March According to Our Brain Squad

Heart on Fire took the first spot.




Wedding band season is upon us!! Benchmark is one of our main vendors, and I love telling people that they’re in Tuscaloosa, AL. Customers love hearing that their bands are made in the USA! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

Top-selling vision brands in March

Hearts On Fire (5), Rolex (4), ELLE (3), Gabriel & Co. (3), Ippolita (3), Breitling (2), John Hardy (2), Kelly Waters (2), Noam Carver (2), Officina Bernardi (2), Pandora (2), Quality Gold (2), Rembrandt Charms (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in April.

  • One of our top sellers for the last two months has been the sterling line of Officina Bernardi. Their new line with hearts in rose already has been a big reorder. Their new gold line has expanded and is unique with a very good price point. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Hearts On Fire, Empire Corp. and Coast Diamond. All types of diamond jewelry were good in March. — Richard Frank, Goldstein’s, Mobile, AL
  • Ed Levin silver earrings, estate rings and Victorian antique earrings, Michou silver earrings … It was really a “for your ears only” kind of month! — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • March was driven by custom work, engagement rings, and timepieces (Rolex, Breitling, Panerai). — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Morganite in rose gold always sells. I set up a dozen pieces and they sell. — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Our “Stems and Gems” line of silver mixed with natural stones has taken off! — Linda McEathron, Design House, Waco, TX
  • Hearts on Fire diamonds are hot for us. We also had a strong month with Ippolita and John Hardy. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Victorian rings … I wish I could reorder them! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • We sold gold earrings, mainly hoop styles, as well as pearls, diamonds and custom. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Wire-wrapped bracelets are still flying out the door! — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Engagement rings with lab-grown center diamonds and Bella Cavo jewelry from Kelly Waters. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We did fairly well with Breitling and we actually sold some really nice engagement rings (quality, not quantity). We also added Omega later on in the month and have had some nice success with the watch brand already. — Marc Majors, Sam L. Majors, Midland, TX
  • Stackable rings still remain quite popular. And it leads to multiple sales to the same customer as collectibles. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Noam Carver is a hot bridal line for us! Our estate jewelry section is always a big hit, too. — Christine Osborne, Christopher’s Fine Jewelry and Rare Coins, Des Moines, IA
  • Custom platinum pieces were neck-and-neck with pearls in March. In-house Celtic knot pieces made the trifecta of top sellers. April seems to be starting off well for its assigned birthstone. — James Doggett, Doggett Jewelry, Kingston, NH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Tools and Services

Premier Peers, African School Campaign and More Service News for May

A trade show to help foster a sense of community…




Premier Peers

Emerald Expositions’ new PREMIER Show, which will launch in Las Vegas this May, is already making its mark by fostering meet-ups across the country for participating designers. The goal is to not only have a great trade show, but also to help foster a sense of community.

African School Campaign

Gem Legacy, a nonprofit supporting gem mining communities, seeks $50,000 for the Arusha Gem Cutting School in Tanzania. Funds will be used to replace 30-year-old machines with new American-made Facetron machines, giving students the opportunity to learn the skills they need to find jobs.


Future Perfect

When the time comes, will you be ready for retirement? The Edge Retail Academy’s Retirement Readiness Program is the perfect playbook for jewelry industry professionals who want to make sure they’re on track for the future.

Desert Select

The Select Jewelry Show has announced the launch of a Tucson show to take place on Feb. 2-3, 2020 at the Westin la Paloma Resort. The two-day event will host qualified buyers in an elegant yet fun and relaxed atmosphere.

Gems On Track

The Swiss Gemmological Institute (SSEF) has launched GemTrack, a new service that links cut stones to the rough stones of their origins. GemTrack uses expert crystallographic, structural, chemical and microscopic analyses to allow for detailed and potentially unique characterization and fingerprinting of rough stones.

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Jewelry Pro Gear

From a Bracelet Fastener to an Elephant Ring Dish, Here’s Some Cool Stuff for Your Store

The cheese board and knives by Stephen Webster are not to be missed.




Mouse in the House

There are many cheese boards in the world, but none quite as distinguished as this stunning mouse-themed set from renowned jeweler Stephen Webster. This is a mouse you’ll be glad to see in your cupboard.


Triple Decker

A beautiful ring box with the space to hold an entire three-ring wedding set! Made with luxurious velvet and grosgrain ribbon. Monogram available.



Pixie Perfect

The Bracelet Fastener from Fairy Fastener is exactly what you’re hoping it’ll be: an ergonomically weighted, ingeniously designed answer to the eternal question of how on earth anyone is supposed to fasten a bracelet clasp without help.


Twinkle Tunes

Give your jewels the home they deserve: this handmade Italian inlaid musical jewelry box will organize your treasures with the utmost luxury. Designed by Hedy Kegan for Splendid Music Box.



Petite, pretty, and too precious for words, this painted pachyderm is perfectly poised to protect any pieces you place in its charge. With a gentle gleam of gold and teeny tiny trunk, this elephantine dish would brighten up any shelf or nightstand.


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