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How to Make the Most of Your Bridal Season Sales Opportunities




The bridal selling season for jewelry starts April 16. Are you ready to maximize your sales opportunities? In this extended webinar, legendary jewelry sales trainer Shane Decker talks about how to close more sales while also creating clients for life. His presentation includes:

  • Romancing the reason the client came in
  • The “absolutes” of selling
  • Relationship- and selling-specific questions
  • Value-added romancing
  • Closing the sale

Don’t miss your chance to learn these powerful techniques, all delivered in the motivational manner that Shane is famous for! With an introduction and Q&A by Trace Shelton, editor-in-chief of INSTORE.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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