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SmartWork Media Content Studio

The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at [email protected].

Sponsored Content3 days ago

Wilkerson Takes the Worry Out of Closing

Wilkerson Testimonials | MSG Jewelers Wilkerson Takes the Worry Out of Closing MSG Jewelers has always treated its customers like family. When owner Mike George decided...
Sponsored Webinars1 week ago

GN Diamond Presents: How to Become a Diamond Superseller

In this hour-long webinar, GN Diamond’s Asaf Herskovitz and sales trainer extraordinaire Shane Decker will help you to find out. They’ll run through what the diamond...
Category Spotlight2 weeks ago

Digital Transformation

Briteco’s digital appraisals are free, easy and offer the chance to earn valuable rewards.
Sponsored Webinars1 month ago

Sustainably Certified Diamonds — What They Are and Why You Need Them in Your Store

Join some of the industry’s leading experts in lab-created diamonds, sustainability certification and diamond grading as they join us for this 60-minute Green Rocks sponsored webinar....
Sponsored Webinars1 month ago

GN Diamond Presents: Get Ready for Vegas Part II

TRAVELING to the Las Vegas Shows? Polish your diamond-buying strategies — and learn how to stretch your ready-to-buy — in this must-see GN Diamond webinar! You’ll...
Webinars1 month ago

Today’s Jewelry Consumer: What The Latest Research Tells Us

In a comprehensive consumer study, The Plumb Club asked more than 1,000 online respondents in the U.S. where they shop for jewelry, their design/category preferences, openness...
Sponsored Webinars2 months ago

The Eternal Metal: A Look at The Science Behind Platinum’s Superior Wear Resistance

PLATINUM GUILD INTERNATIONAL highlights a recent independent study that proves the long-supported anecdotal evidence of platinum’s outstanding wear resistance and gem setting security. In this hour-long...
Webinars2 months ago

The State of Jewelry Retailing: Who’s Buying, Where and Why

The pandemic has changed the face of the jewelry industry, and a new, more customer-centric and user-friendly era has begun. With the U.S. jewelry market expected...
Sponsored Content2 months ago

Stick to the Program — And Watch Your Sales Grow

Wilkerson Testimonials | Zadok Master Jewelers Stick to the Program — And Watch Your Sales Grow When Zadok Master Jewelers in Houston, Texas, decided to move...
Sponsored Webinars2 months ago

GN Diamond Presents: Get Ready for Vegas!

This webinar is all about how to buy what’s hot, avoid what’s not, and build the right diamond inventory for your store! The trade show season...
Sponsored Webinars3 months ago

5 Crucial Customer Experience Improvements That Are Here to Stay

Customers have changed, and their expectations have altered significantly. Recent data shows customers expect more convenience, personalization and effective technological use than ever before. And they’re...
Sponsored Webinars3 months ago

Ask an Expert: Adding Transparency to Diamond Buying

Our industry is built on personal relationships and face-to-face interactions. With international travel still complicated, trust is more difficult than ever to build and maintain. That...
Sponsored Content3 months ago

Wilkerson Paves the Way for the Future

Wilkerson Testimonials | C. Aaron Peñaloza Jewelers Wilkerson Paves the Way for the Future After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza...
Sponsored Webinars3 months ago

Sarine Presents: The Future of Diamond Grading

Diamond grading is undergoing a silent revolution. In the not-too-distant future, Sarine eGrading™ — the ability to accurately grade polished diamonds, using AI-based technology without traditional...
Sponsored Webinars3 months ago

GN Diamond Presents: How to TURBOCHARGE Your Diamond Sales!

Across the country, retailers have reported better-than-average diamond sales. Blame it on the pandemic, less money spent on travel and/or extra money from the Federal Government....
Sponsored Webinars4 months ago

Clientbook Presents: 3 Ways to Prepare for an Upcoming Retail Sales Decline

The pandemic was good to retail, largely because discretionary income moved from travel and vacations to retail purchases. We all know, however, that this anomaly will...
Sponsored Webinars5 months ago

Ask an Expert: How to Increase Revenue and Strengthen Relationships

Sometimes the greatest products and best service aren’t enough to attract new clientele or keep them coming back. Differentiate your offerings with an industry-leading maintenance plan...
Sponsored Webinars5 months ago

GN Diamond Presents: Get Ready for the Wedding Season!

The 2021 wedding season isn’t confined to one or two months and it’s much more than engagement diamonds. Think: Gifts for the bride. Diamond earrings. Diamond...
Sponsored Webinars5 months ago

How to Buy Right in 2021

David Brown, co-founder and president of The Edge Retail Academy and longtime columnist for INSTORE, joins INSTORE editor-in-chief Trace Shelton to answer one of the biggest...
Sponsored Content6 months ago

If It’s Time to Consolidate, It’s Time to Call Wilkerson

Wilkerson Testimonials | Moses Jewelers If It’s Time to Consolidate, It’s Time to Call Wilkerson When Tom Moses decided to close one of the two Moses...

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