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SmartWork Media Content Studio

The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at [email protected].

Sponsored Content2 weeks ago

Thinking of Liquidating? Wilkerson’s Got You Covered

Before they left, Holehan says they decided to liquidate some of the store’s aging inventory.
Sponsored Content2 weeks ago

Build Your Brand with AI-Driven Custom Diamond Reports

Build Your Brand With AI-Driven Custom Diamond Reports Every day, you work hard to build your brand and earn your customer’s trust. That’s why your...
Sponsored Webinars3 weeks ago

How Jewelry Retailers Should Approach Fairmined Gold

Are you familiar with Fairmined gold? Have you heard confusing things about it? Fairmined gold is growing, and it’s easy and affordable to be a Fairmined...
Sponsored Content1 month ago

How Dora Makes Your Store The Wedding Band Destination

How Dora Makes Your Store The Wedding Band Destination From stunning design to unmatched craftmanship, the Dora difference is clear. See how Dora Rings’ true made-to-order...
Sponsored Content1 month ago

A Diamond for Every Customer

A Diamond For Every Customer From affordable designs to showstoppers, lab-grown, and custom designs, Gems One has it all. Are you tired of business being directed...
Sponsored Content1 month ago

Take Your Customers on a Diamond Journey

Take Your CustomersOn a Diamond Journey Tell the story of the diamonds you sell with the Sarine Diamond Experience, a revolutionary new way to sell diamonds...
Sponsored Webinars1 month ago

GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I

Lab-grown diamonds are no longer a topic to put off until tomorrow. Consumers are asking for them and savvy jewelers are selling them successfully — without...
Sponsored Webinars1 month ago

The Clienteling Gap — and How to Close It

Based on outreach to hundreds of retailers, Clientbook found that more than 90% of retailers said they collected and kept detailed information on their clients. However,...
Sponsored Content1 month ago

Put Your Trust in Wilkerson

Wilkerson Testimonials | Parris Jewelers Put Your Trust in Wilkerson To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips...
Sponsored Webinars2 months ago

ORS Presents the Second in its Sales Management Series: The Fine Art of Managing a Sales Floor

Vince Rath and Dayna Brown from Optimum Retail Solutions outline key principles you can immediately use to build a stronger team that produces more sales.
Sponsored Content2 months ago

When It’s Time for a Change, It’s Time to Call Wilkerson

Wilkerson Testimonials | Troy Vinson Jewelers When It’s Time for a Change, It’s Time to Call Wilkerson For Troy Vinson, founder and owner of Troy Vinson...
Sponsored Content3 months ago

The Definitive Guide to Clienteling

The Definitive Guide to Clienteling A Tectonic Shift is Happening in Retail Great customer service used to be the secret sauce to retail. Fast. Friendly. Consistent...
Sponsored Webinars3 months ago

How to Keep Your Momentum in 2022: First in the ORS Management Training Webinar Series

In this hour-long webinar, jewelry store operations specialist Vince Rath, founder of Optimum Retail Solutions, discusses the action steps you need to take right now to...
Sponsored Webinars3 months ago

Creating the Sales Experience Your Customer Expects

Retailers have been talking about the “customer journey” and “customer experience” for years, identifying all the touchpoints in the customer lifecycle from acquisition to long-term retention....
Sponsored Webinars3 months ago

GN Diamond Presents: How to Use Clienteling to Build Customer Loyalty and Increase Diamond Sales

YOU’VE HEARD THE TERM “clienteling” before but you may not realize just how much you can increase your diamond sales by instituting a few easy clienteling...
Sponsored Webinars4 months ago

The “WOW” Factor: How to Engage Your Customers and Boost Your Diamond Sales!

You may deal in diamonds every day. But your customers probably don’t. That’s why showing them some of your most beautiful stones and diamond jewelry can...
Sponsored Content4 months ago

Dreaming of Retirement? Wilkerson Can Help

Wilkerson Testimonials | CC Jewelers Dreaming of Retirement? Wilkerson Can Help Every jeweler dreams of what they’d do “if they only had the time.” If you’re...
Sponsored Content5 months ago

Thinking of Liquidating? Think: Wilkerson

Wilkerson Testimonials | Reines Jewelers Thinking of Liquidating? Think: Wilkerson When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn...
Sponsored Content6 months ago

Consolidating Stores? Time to Call the Experts!

Wilkerson Testimonials | Wimmer’s Diamonds Consolidating Stores? Time to Call the Experts! For four generations and over 100 years, Wimmer’s Diamonds has been the jeweler of...
Sponsored Webinars6 months ago

Clientbook Presents: Burn the Ships, Drive Change and Create a Lasting Clienteling Culture

In this webinar, join executive leaders Ryan Blumenthal and Brandon Wright from Clientbook as they discuss how there comes a time when every retailer must “burn...

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