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SmartWork Media Content Studio

The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at [email protected].

Sponsored Webinars2 days ago

GN Diamond Presents: Getting Ready for Xmas — How to Close Sales Quicker

The holidays will soon be upon us — and for jewelers, we all know it’s a pivotal time of the year. It’s the six weeks from...
Sponsored Webinars1 month ago

CLIENTBOOK PRESENTS: Do It Now! Drive Your Fourth-Quarter Sales to Record-Setting Levels with Clienteling

The all-important fourth quarter—the most important one for retail jewelers—is here. Now’s the time to shape up and clean up your clienteling efforts to get stellar...
Podcasts1 month ago

Maximizing Your Business Potential Is Easier Than Ever With the Zing™ Platform by Jewelers Mutual® Group

What kind of a thing is the Zing™ platform? It’s the whole jewelry industry right at your fingertips. In this 20-minute podcast, INSTORE’s Barbara Moss talks...
Sponsored Webinars2 months ago

Podium Presents: 5 Crucial Customer Experience Improvements to Make as You Reopen

As your retail business reopens and you continue to navigate the modern market, you and your team will need to understand these new expectations and adapt...
Sponsored Webinars3 months ago

Selling Against the Internet & Maximizing Sales

Ecommerce has become an everyday thing in the post-pandemic retail world. But nothing can beat that personal touch. Asaf Herskovitz and Shane Decker discuss the ways...
Sponsored Webinars4 months ago

Clientbook Presents: From Automation to Personalization, Clienteling for the New World

Clientbook, one of the nation’s fastest growing clienteling platforms, has designed a new and easy way to blend automated messaging with easy-to-use customization features that save...
Sponsored Podcasts5 months ago

Find Out Why So Many American Jewelers Are Loving Thai Jewelry (and Gemstones)

Travel to Thailand in this podcast, sponsored by Thailand’s Department of International Trade Promotion. Find out what makes Thailand, Thai jewelry and gemstones so special and...
Sponsored Webinars6 months ago

GN Diamond Presents: Post Pandemic Diamond Sales–The New Retail Rules

GN Diamond’s Asaf Herskovitz and sales trainer extraordinaire Shane Decker discuss the new retail rules for selling diamonds and diamond jewelry in the post-COVID-19 era.
Sponsored Webinars6 months ago

Podium Presents: Retailing from Afar — From Search to Sold, 100% Digitally

Sponsored by Podium, this webinar tells retail jewelers how to manage their customer journeys — from initial search to final sale — 100% digitally.
Sponsored Webinars7 months ago

GN Diamond Presents: Selling Diamonds Through a Pandemic–Part II

With so many stores still experiencing mandated closures, jewelers and manufacturers are learning new ways to sell. From Zoom sales calls to expanded clienteling efforts, there...
Sponsored Webinars7 months ago

DPA Presents Beyond the 4C’s: Get Your Sales Pitch Right for Natural Diamonds–Take Customers on The Diamond Journey!

Learn more about the history and lore of natural diamonds with DPA’s The Diamond Journey.
Sponsored Webinars8 months ago

Clientbook Retail Presents: Clienteling During a Pandemic

Clientbook Retail CEO Brandon Wright and Corrine Jewelers owner and Clientbook Advisor, Ryan Blumenthal, discuss the vital importance of automated management tools for independent retailers as...
Sponsored Webinars8 months ago

GN Diamond Presents: Selling Diamonds Through a Pandemic

Shane Decker tells you how to maintain your diamond selling game during the pandemic.
Sponsored Webinars10 months ago

Clientbook Retail Presents: Ditch the Post-Its! The Easy Way to Manage Clienteling and Increase Sales!

THE MOST IMPORTANT tool in any jeweler’s sales-building arsenal is client information. But so often, retailers lose track of sales opportunities and don’t take advantage of...
Sponsored Webinars10 months ago

More Ultimate Sales Tips: How to Double Your Diamond Closing Ratio!

In a continuation of their popular 2019 Series, diamond trainer Shane Decker and GN Diamond’s Asaf Herskovitz host another “Ultimate Sales Tips” webinar. Find out what’s...
Sponsored Webinars10 months ago

Teva Diamonds Presents: Everything You Need to Know about HPHT Earth-Mined Diamonds—But Were Afraid to Ask!

Teva, the first company to brand GIA-certified HPHT Earth-mined diamonds as Color-Perfected Naturals, is sponsoring this informational webinar to bring jewelers up to date on the...
Sponsored Webinars12 months ago

Just in Time for the Holidays: Spend 30 Minutes to Polish Your Diamond Selling Skills

GN Diamond sponsors this pre-Christmas quick tips webinar, featuring Asaf Herskovitz and diamond trainer extraordinaire Shane Decker. Brush up on holiday basics and use some of...
Sponsored Webinars1 year ago

Podium Presents: 5 Little Known Ways to Win and Secure Repeat Customers

Join Podium’s Jason A’alona and Hayley Sonntag as they talk about the five essential ways jewelers can leverage technology to win MORE customers, how to make...
Sponsored Webinars1 year ago

Ultimate Sales Tips III—How to Double Your Diamond Closing Ratio!

Want to know the secrets to closing more diamond sales—especially in the weeks before the holiday selling season? Tune in to this third in a series...
Webinars1 year ago

Webinar: How to Get Your Millennial Prospects to Buy (Again and Again)

Kathleen Cutler, CEO of Kathleen Cutler Strategy and INSTORE columnist, joined INSTORE editor-in-chief Trace Shelton to talk about how to convert millennial shoppers into buyers, especially...

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