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SmartWork Media Content Studio

The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at [email protected].

Sponsored Webinars3 weeks ago
GN Diamond Presents: Post Pandemic Diamond Sales–The New Retail Rules
GN Diamond’s Asaf Herskovitz and sales trainer extraordinaire Shane Decker discuss the new retail rules for selling diamonds and diamond jewelry in the post-COVID-19 era.
Sponsored Webinars1 month ago
Podium Presents: Retailing from Afar — From Search to Sold, 100% Digitally
Sponsored by Podium, this webinar tells retail jewelers how to manage their customer journeys — from initial search to final sale — 100% digitally.
Sponsored Webinars2 months ago
GN Diamond Presents: Selling Diamonds Through a Pandemic–Part II
With so many stores still experiencing mandated closures, jewelers and manufacturers are learning new ways to sell. From Zoom sales calls to expanded clienteling efforts, there...
Sponsored Webinars3 months ago
DPA Presents Beyond the 4C’s: Get Your Sales Pitch Right for Natural Diamonds–Take Customers on The Diamond Journey!
Learn more about the history and lore of natural diamonds with DPA’s The Diamond Journey.
Sponsored Webinars3 months ago
Clientbook Retail Presents: Clienteling During a Pandemic
Clientbook Retail CEO Brandon Wright and Corrine Jewelers owner and Clientbook Advisor, Ryan Blumenthal, discuss the vital importance of automated management tools for independent retailers as...
Sponsored Webinars3 months ago
GN Diamond Presents: Selling Diamonds Through a Pandemic
Shane Decker tells you how to maintain your diamond selling game during the pandemic.
Sponsored Webinars5 months ago
Clientbook Retail Presents: Ditch the Post-Its! The Easy Way to Manage Clienteling and Increase Sales!
THE MOST IMPORTANT tool in any jeweler’s sales-building arsenal is client information. But so often, retailers lose track of sales opportunities and don’t take advantage of...
Sponsored Webinars5 months ago
More Ultimate Sales Tips: How to Double Your Diamond Closing Ratio!
In a continuation of their popular 2019 Series, diamond trainer Shane Decker and GN Diamond’s Asaf Herskovitz host another “Ultimate Sales Tips” webinar. Find out what’s...
Sponsored Webinars5 months ago
Teva Diamonds Presents: Everything You Need to Know about HPHT Earth-Mined Diamonds—But Were Afraid to Ask!
Teva, the first company to brand GIA-certified HPHT Earth-mined diamonds as Color-Perfected Naturals, is sponsoring this informational webinar to bring jewelers up to date on the...
Sponsored Webinars7 months ago
Just in Time for the Holidays: Spend 30 Minutes to Polish Your Diamond Selling Skills
GN Diamond sponsors this pre-Christmas quick tips webinar, featuring Asaf Herskovitz and diamond trainer extraordinaire Shane Decker. Brush up on holiday basics and use some of...
Sponsored Webinars8 months ago
Podium Presents: 5 Little Known Ways to Win and Secure Repeat Customers
Join Podium’s Jason A’alona and Hayley Sonntag as they talk about the five essential ways jewelers can leverage technology to win MORE customers, how to make...
Sponsored Webinars8 months ago
Ultimate Sales Tips III—How to Double Your Diamond Closing Ratio!
Want to know the secrets to closing more diamond sales—especially in the weeks before the holiday selling season? Tune in to this third in a series...
Webinars9 months ago
Webinar: How to Get Your Millennial Prospects to Buy (Again and Again)
Kathleen Cutler, CEO of Kathleen Cutler Strategy and INSTORE columnist, joined INSTORE editor-in-chief Trace Shelton to talk about how to convert millennial shoppers into buyers, especially...
Sponsored Webinars9 months ago
Webinar: Ultimate Sales Tips II—How to Double Your Diamond Closing Ratio!
Asaf Herskovitz and Shane Decker join forces once again to discuss the art of the close in the second of this multi-part series brought to you...
Sponsored Webinars9 months ago
Webinar: Sell Silver Like an Expert: Tips and Marketing Tricks for Making This Your Best Silver Selling Season
Gloria Maccaroni, Director of Brand Development for the Silver Promotion Service, is joined by FACEts Jewelry Consulting’s Nan Lung Palmer and Karen Hollis, owner of K....
Sponsored Webinars9 months ago
Webinar: Platinum Empowerment: Selling Platinum to the Self-Purchasing Woman
PLATINUM GUILD INTERNATIONAL USA’s Vice President, Kevin Reilly, is joined by consumer research specialist Judith Wright, president of the Wright Group, to discuss recent research on...
Sponsored Webinars10 months ago
Webinar: From First Search to Final Sale — Understanding the Modern Jewelry Customer Journey
Hayley Sonntag and Jason A'alona talk about what motivates people to come into your store and why it's vital to build your online reputation.
Sponsored Webinars10 months ago
Webinar: Ultimate Sales Tips — How to Double Your Diamond Closing Ratio!
GN DIAMOND’S Asaf Herskovitz and diamond sales trainer extraordinaire Shane Decker join forces to bring you an hour’s worth of some of the best diamond closing...
Sponsored Webinars1 year ago
Webinar: The New Way to Capture the Female Self-Purchase Market
U.S. women buy 33% of diamond jewelry as gifts for themselves. Here's how to get more of that market.
Sponsored Webinars1 year ago
Webinar: Using Protection Plans for Loyalty and Profit
Learn everything you need to know about jewelry protection plans.

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