GN Diamond Presents: How to Double Your December Diamond Sales

Published

5 months ago

December 6, 2023

By the first week of December, if your store’s diamond sales aren’t where you’d like them to be, it’s time to learn some tried-and-true tactics that will boost your diamond sales as the year ends. In this webinar, GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker, talk about what it takes to finish the year strong including how to stock, display and sell the perfect diamond jewelry for last-minute gifts, how to increase your average clerk ticket with diamond add-on sales and how to use advertising and social media to turn casual shoppers into enthusiastic buyers

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”