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GN Diamond Presents: How to Double Your December Diamond Sales

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By the first week of December, if your store’s diamond sales aren’t where you’d like them to be, it’s time to learn some tried-and-true tactics that will boost your diamond sales as the year ends. In this webinar, GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker, talk about what it takes to finish the year strong including how to stock, display and sell the perfect diamond jewelry for last-minute gifts, how to increase your average clerk ticket with diamond add-on sales and how to use advertising and social media to turn casual shoppers into enthusiastic buyers

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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