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GN Diamond Presents: The Future of Natural & Lab-Grown Diamonds, Part II

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If you’re a jeweler who sells — or is thinking of selling — both natural and lab-grown diamonds in your store, this GN Diamond webinar will give you all the information you need to know about the market for natural and lab-grown diamonds. In this second webinar in a series, you’ll learn how to present both natural and lab-grown diamonds at point of sale by discussing the unique attributes of both. You’ll also find out about pricing, quality and what’s selling — and how to lead your customer to say, “I’ll take it!”

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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