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What You Wish You Could Say to The Person Who Asks If You Do Free Appraisals

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“Yes, we do. We love providing services for free. It’s what keeps us in business. What other handouts would you like today?”

… To the person who calls and ask if we do free jewelry appraisals.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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