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Woulda Coulda Shoulda

What You Wish You Could Say to The Person Who Asks If You Do Free Appraisals

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“Yes, we do. We love providing services for free. It’s what keeps us in business. What other handouts would you like today?”

… To the person who calls and ask if we do free jewelry appraisals.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Wilkerson Testimonials

New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

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Woulda Coulda Shoulda

What One Jeweler Wished He Could Have Said to The Client Who Accused Him of Eating Steak and Lobster

His customer thought he was making a fortune on marked-up jewelry.

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“Do I look like I eat steak and lobster dinners?”

… To the customer who said: “I won’t pay retail and I won’t pay that price. I know you mark up jewelry. I won’t pay for your steak and lobster dinners.” (I sold him the ring anyway because it was on memo and I was still making just enough to eat a cracker.)

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

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Woulda Coulda Shoulda

What One Jeweler Wished He Could Have Said to The Person Who Complained About the Repair on a Rusted Cartier

Well, what did you expect?

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“Your watch had open heart surgery; it’s going to have a few scars!”

To the client who brought in a 40-year-old completely rusted Cartier watch for service. There was no fixing the movement, so we replaced it with a new one. In the process, the dial dented and the paint began to chip. We refinished the dial at no charge. The client was unhappy with the new logo because it looks slightly different than the original one.

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What This Jeweler Wishes He Could Have Said to the Rude Client Who Had His Ring Cut Off

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“Oh, I did just fine in school, but I skipped the a**hole language class so maybe that’s why I didn’t understand you!”

To the customer who came in to pick up a repair. We had to cut off his wedding band because he had put weight on over the years but had never taken his ring off. When he was picking it up, we took his information down. When I asked him if his street was spelled one word or two, he said to me, “You didn’t do very well in school did you?” I just shrugged it off but was thinking …


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