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Read about the jewelry that sold best in April, according to our survey respondents.
Plus the absolute coolest pens you’ve ever seen in your life.
Could you learn something from this ploy?
As much as we always look forward to the June trade shows, they won’t be the same without Kate Peterson.
Bill Jones says, “We want to make the industry a better place for all.”
Change your outlook on selling in order to solve your customers' needs.
It’s the ultimate goal of marketing.
Her story was too tragic to charge her.
Selling high-quality products requires attention to detail and consistency.
It goes toward your client’s peace of mind.
Plus one reader’s take on artificial intelligence.
In this special edition of The Real Deal, our readers share their memories of Kate and her Real Deal scenarios.
Just say no to customers who want you to talk to their bank.
Hearts, goth, sea motifs and chunky silver delight jewelry lovers everywhere.
It's happening Sept. 15-18.
A-listers like Emily Blunt and Jessica Chastain have worn them recently.
Plus a great tip for keeping your social media posts fresh.
We also tell you the best strategy to deal with people who unsubscribe from your emails.
Don’t miss this opportunity to cool down your clients on National Ice Cream Day.
Instagram efforts pay off for Elizabeth Izaguirre.
This retailer used a hashtag to promote their bench jeweler’s work.
And you can make your events even more enticing by focusing on an overlooked aspect: the invitation itself.
Murphy Jewelers’ Lehigh Valley Mall location makes architectural statement.
The banking crisis could ultimately affect Main Street jewelers.
Bright gemstones shake up the showroom and forge customer connections, says this store manager.
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