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The focus is on the customer experience.
There’s more to this time of year than chocolate eggs – as good as they are!
Zendaya in Bulgari at The Emmys proves this big trend is here to stay.
But they won’t buy unless you have what they want.
Jeweler finds deep meaning in everyday life.
It’s a slow time, try this experiment in management as well.
And how to deal with clients who complain of metal allergies.
Business includes space for studio and classes.
Digital opportunities aren’t limited to driving store traffic.
Cross-promoting boosts page views and leads to sales.
Readers share their thoughts on the current state of jewelry retailing.
Four steps to turning that online conversation into a sale.
Plus a new book on how to buy vintage jewelry.
He was rushed to the hospital with heart problems. Now he has a management problem.
From social media to websites to reviews, jewelers are in the online mix.
And an exercise where you imagine you’re a hotshot consultant.
Plus date updates on industry events.
Offer education to involve younger customers in the jewelry world.
A jeweler’s time is worth more than you may think.
Everyone has a different perspective. So who do you trust?
Half say they use it and half say they don’t.
You’ll love the cheerful colors and smile-worthy shapes.
One of them involves setting healthy time boundaries.
This husband had no choice but to buy jewelry.
A robust e-commerce presence is the secret to success in 2021.
Pearls, lab-grown diamonds and custom jewelry were mentioned often.
Including pendants that feature tiny kaleidoscopes.
If your advertising seems rote, it probably is. Here’s how to fix it.